One-Eyed Richmond Forum
Football => Richmond Rant => Topic started by: WilliamPowell on April 07, 2005, 12:54:14 PM
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New Tigers deal
07 April 2005 Herald Sun
By Richard Earle
ADELAIDE-based Retail Brands Group, owner of ice-cream chain Wendy's, is set to replace the Traffic Accident Commission as Richmond's major AFL sponsor.
The TAC pulled its $500,000 annual sponsorship with the the Tigers after teenage forward Jay Schulz was charged with speeding and drink driving last week.
Retail Brands Group chief executive Shane Radbone returned from meeting with Richmond boss Steven Wright yesterday expecting to finalise arrangements within a week.
"We approached them, and just felt we had been looking for an association with the AFL and it fits with our target audience for both Wendy's and Quiznos (toasted sub) brands," Radbone said.
Radbone, a former Sturt SANFL rover, said Retail Brands Group would join Motorola as co-major Tiger sponsor, representing a "significant" financial commitment
http://www.heraldsun.news.com.au/footy/common/story_page/0,8033,12779222%255E19742,00.html
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After a loss it will certainly give new meaning to the term "soft Serve" ;D
Also - the idea of the PINK Wendy's Logo on our jumper leaves a lot to be desired. :-\
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The full story is in today's Adelaide Advertiser - I can just see the entire SA population saying "why a Victorian Club" :rollin
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Tasty sponsor for Tigers
BY RICHARD EARLE
07apr05
ADELAIDE-based Retail Brands Group, owner of ice-cream chain Wendy's, is set to replace the Traffic Accident Commission as Richmond's major AFL sponsor.
The TAC pulled its $500,000 annual sponsorship with the Punt Rd club after Tiger Jay Schulz was charged with speeding and drink driving last week.
Retail Brands Group chief executive Shane Radbone returned from meeting with Richmond boss Steven Wright yesterday expecting to finalise arrangements within a week.
"We approached them, and just felt we had been looking for an association with the AFL and it fits with our target audience for both Wendy's and Quiznos (toasted sub) brands," Radbone said. "It's just a matter of where the opportunity lies for both Richmond and for us." Radbone, a former Sturt SANFL rover, said Retail Brands Group would join Motorola as co-major Tiger sponsor - representing a "significant" financial commitment.
"We are aiming to have something moving forward within the next seven days. It still needs a few more hurdles to be jumped over but we are into the nitty of the discussions," he said. "Motorola would also be involved as a major sponsor, replacing the TAC. That's what we are going through."
Former Tiger defender Royce Vardy blew 0.14 in 2001 - prompting the TAC to threaten it would withdraw all sponsorship if a similar incident occurred.
Richmond had promoted the TAC's "Drink, Drive, Bloody Idiot" slogan for 16 years.
Radbone said he was sympathetic to cash-strapped Richmond's plight.
"We certainly feel the circumstances haven't been fantastic and if we can help another Australian success story out, then we are there as well," Radbone said.
"Obviously we are keen to get into finer detail and see what comes out in an agreement. There's no doubt they were enthused by our interest."
Radbone's only concern is how the pink Wendy's logo will gel with Richmond's colour scheme. "We are just trying to see how the pink looks on the guernsey," Radbone said.
"There's no doubt from perspective that ice creams or toasted subs are far better for players than alcohol." :rollin :rollin
http://www.theadvertiser.news.com.au/footy/story_page/0,8747,12779890%255E25397,00.html
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A new quandary for the TAC
By Stephen Mayne (crikey.com.au)
Richmond is today reported to be close to signing a new sponsorship deal
with the Wendy's ice-cream chain, just as the Transport Accident
Commission faces a new test of its hardline approach to sponsoring
organisations that step out of line on the roads.
The Herald Sun today reports
(http://www.heraldsun.news.com.au/common/story_page/0,5478,12779543%255E39
478,00.html) that the Australian Grand Prix Corporation could lose TAC
sponsorship because of the behaviour of recipients of its sponsorship
dollars:
The TAC is furious it was not told before this year's race that Grand Prix
general manager of operations Jonathan Caughey had lost his licence for
drink-driving. The TAC board will review its sponsorship of the Grand
Prix, believed to be worth several hundred thousand dollars a year. Mr
Caughey's blood-alcohol reading when tested by police is believed to have
been .10.
This will really test TAC chairman James Mackenzie, a politically active
businessman if ever there was one, because he gets along well with the
all-powerful GP chairman Ron Walker.
Richmond is just another football club, but the Grand Prix is politically
contentious because it costs Victorian taxpayers about $10 million a year,
even though Ron Walker originally predicated it would run at a profit. Any
TAC sponsorship withdrawal would simply increase the size of the taxpayer
funded loss reported by Mr Potato Head and his ever optimistic Grand Prix
board. It would be interesting to know exactly how many millions the
government-owned TAC has pumped into the GP over the years, thereby
cost-shifting within the public sector.
The TAC might have dumped its Tigers sponsorship last week after defender
Jay Shulz got done for drink-driving, but one supporter has come up with a
new sponsor and slighty reworked version of the "We're from Tigerland"
theme song which is good for a laugh:
Oh we're from Liquorland
Drive in a hurry
We're from Liquorland
In any weather you will see us with a gin
Booze dribbling down our chin
If we're behind, it's coz we're blind
Then in our cars get in
Oh we're from Liquorland
We never stop until the copper's siren blows.
Like the Tigers of old
We skull Toohey's Gold
For we're from Liquor ("Blue label not Black")
We're from Liquorland.
Oh we're from Tiger Land,
A bunch of p#ss heads.
We love Liquorland.
In any weather you will see us with a grin
Drinking Scotch or Gin.
And when we drive we blow point 05
And our sponsor chucks it in
Oh we're from Tiger Land
We never weaken 'til the final pub is closed
And like the Tigers of Old
We love our beer cold
Oh we're from Tiger (I'll shout you back)
Oh we're from Tiger land
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"Radbone's only concern is how the pink Wendy's logo will gel with Richmond's colour scheme. "We are just trying to see how the pink looks on the guernsey," Radbone said."
Nathan Brown aka Dr Pink, the perfect spokesperson. :rollin
Great to see that a potential sponsor actually approached us.
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Great to see that a potential sponsor actually approached us.
I doubt this would have happened if not for Terry and Greg. If they had not been at the club then they probably wouldnt have been interested.
Great opportunity for us.
Id hate to see our next Wizard Cup jumper if its got the Wendy's colours.
Maybe that may attract some of the gay community to join us!!
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Dont get me wrong here I am wrapped we have got a new sponsor and will support them - BUT
Probably better off using the quiznos logo - I am sure along with probably about 90% of tiger supporters have never heard of it before - and if they are going to go up against Subway sometime in Melbourne what better way to get the brand name out there.
(http://www.wendys.com.au/images/main_logo.gif)
It would look better on the jumper and I for one will not be buying Richmond gear with pink ice-creams on it - uh ah no way hosie :gobdrop
(http://www.quiznos.com.au/images/Quiznos_logo.gif)
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Crazy John in Tigers hunt
By Rachel Kleinman
April 8, 2005
Mobile phone retailer Crazy John's is in the hunt to put its name on Richmond shirts after the Transport Accident Commission withdrew sponsorship of the club last week.
The company, run by Richmond fan John Ilhan, is one of 12 companies considering getting involved with the club.
"We have not formally approached Richmond yet but are discussing it internally," managing director Brendan Fleiter said.
"We are always looking for good value sponsorship options.
"It is potentially a good fit for us because Motorola is already a club sponsor and also a major supplier to Crazy John's."
The commission cut its 16-year sponsorship ties with the Tigers last week after footballer Jay Schulz was caught for drink-driving and speeding.
19-year-old Schulz, a P-plater, was caught with a blood alcohol level of .065 and lost his licence for six months.
In 2001, Richmond player Royce Vardy violated the club's deal with the government road safety agency when he was charged with drink-driving.
And another former Richmond player, Ty Zantuck, was booked last year for driving while talking on a mobile phone, but the sponsor took no action.
Last week, Zantuck, now with Essendon, was fined $500 in the Melbourne Magistrates Court after pleading guilty to the offence.
The commission was the club's joint major sponsor with Motorola.
Its input was worth $600,000 annually. The club had already received $200,000 this year but now needs another sponsor to fill the $400,000 gap.
Yesterday, a newspaper reported that Retail Brands Group, owner of ice-cream chain Wendy's, would replace the commission.
But a Richmond spokesman said the club had been approached by 12 companies and was negotiating with all of them.
Among the options is a bigger deal with Motorola.
"We are still in there and negotiations are progressing," Motorola spokesman Russell Grimmers said.
http://www.theage.com.au/realfooty/news/AFL/Crazy-John-in-Tigers-hunt/2005/04/08/1112815712090.html
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12 companies :gobdrop :gobdrop - gotta admit I am surprised ;D
My personal view is the club should try and do a deal with Motorola.
I wouldn't go near Crazy Johns - its owner the so called Richmond fan Mr Ilhan is so "crazy" about the Tigers he's never (in the past) bothered to be a member. Coupled with this gem in this report....
"We have not formally approached Richmond yet but are discussing it internally," managing director Brendan Fleiter said.
We keen, we're eager but we haven't approached them - give me a break
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Does anyone know who these 12 companies are?
1. Motorola (agree with WP with a large deal wuth them as my preferred choice)
2. Wendy's
3. Crazy John
Maybe some of them are already "minor" sponsors with the club already such as Silver Top Taxis or Connex Trains. Maybe we have a few connections through the newish Richmond Executive coterie.
Eddie on TFS said they would announce our new sponsorship deal live on the show.
(http://www.wendys.com.au/images/main_logo.gif)
Can we change the strawberry (pink :o) to a dark chocolate (almost black)? With the vanilla (light yellow) we would end up with something close to Y&B :thumbsup.
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Channel 7 news reported that the Tigers will be announcing their new sponsor tomorrow (Thursday).
Craig Hutchinson said that Quiznos Subs was in the "mix"
(http://www.quiznos.com.au/images/Quiznos_logo.gif)
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:rollin big time at Wendy's.
That's just too embarassing for contemplation.
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Just in time to be revealed on the footy show tonight :thumbsup.
Well done Tigers!
With Wallace doing daily press conferences lol no wonder sponsors want to hop on board. He looks all powerful sitting in that fancy new leather? CEO-like chair behind a desk with the black sponsors background 8) lol.
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Well it looks like our dream of stuffing our faces with Wendy's Ice-Cream and Quiznos Sub in support of our sponsor has been de-railed.
:rollin :rollin
On the back page of todays HUN (and continued on page 93- currentyl not available on the net :banghead) Damien Barrett is reporting that Australian Finance Group will be our new sponsor.
2 years @ $800k per season.
Fantastic news :bow :bow
Official announcement will be at 11.00 am this morning
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Well the story is now on the net
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Richmond hits the sponsorship jackpot
14 April 2005 Herald Sun
Damian Barrett
RICHMOND'S sponsorship crisis is over after a finance company last night agreed to fill the void left by the Transport Accident Commission.
The Tigers will reap up to $800,000 annually from a two-year deal with the Australian Finance Group, up to $300,000 extra than the TAC agreement. It is understood the group also has a two-year option.
The West Australian-based Australian Finance Group will join phone company Motorola as a joint major sponsor of Richmond.
Jay Schulz's drink-driving misdemeanour may have been embarrassing for player and club for two weeks, but it has ultimately proved to be a financial windfall for Richmond.
Forward Schulz's indiscretion two weeks ago saw the TAC withdraw its major sponsorship, and in the desperate search for a replacement the club entered into detailed discussions with an ice-cream chain and a fast foods corporation.
But it was an out-of-the-blue approach last week from the relatively unknown finance group that has left Richmond buoyant.
The mortgage broking company generates revenue in excess of $175 million annually. It will today announce a deal with the Tigers that will place the club among the Victorian elite in terms of major sponsorship.
Richmond was at an all-time low a fortnight ago when, after an horrific off-field power battle in 2004, it opened the season by being thrashed by Geelong. Then followed the Schulz controversy.
Australian Finance Group has 3500 brokers acting for it around the country.
The TAC withdrew its sponsorship of Richmond after Schulz was charged with speeding and drink driving two weeks ago.
Schulz's traffic offences were the second time in the past five years that a Richmond player had breached clauses of the contract with the TAC.
In 2001, defender Royce Vardy was caught drink driving, an incident that prompted weeks of debate by the TAC over the merits of its deal with the Tigers. In deciding to stay with the club, the TAC stipulated that subsequent road infringements would render its deal void.
In announcing the termination of its deal with Richmond, TAC chief executive Stephen Grant said the decision was difficult to reach.
"But it was also a decision which, given the events of the last 36 hours, we had no alternative but to make," he said.
"We told the Richmond Football Club, and stated publicly, that the TAC would instantly terminate its sponsorship of the club, should a repeat drink-driving offence occur.
"We owe it to our staff, our road safety partners and to every Victorian who has been injured or lost a loved one to road trauma to honour that pledge."
http://www.heraldsun.news.com.au/footy/common/story_page/0,8033,12851314%255E20322,00.html
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Just another day at RFC. Doom and gloom one moment, hope springs eternal the next.
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Tigers snare AFG as new co-major partner!
10:16:52 AM Thu 14 April, 2005
richmondfc.com.au
The Richmond Football Club is delighted to announce that it has signed a new co-major partner.
Richmond Chief Executive, Steven Wright, today revealed that the
Australian Finance Group has agreed to join the Club as its co-major partner and back of jumper sponsor for the 2005 and 2006 seasons, with an option for a further two years.
AFG is Australia’s largest wholesaler of mortgage finance and in the top three mortgage networks worldwide.
The company, which was established in 1994, provides more than 20% of brokers nationwide, with access to 45 of Australia’s leading lending institutions. AFG has been recognised as one of Australia’s fastest growing companies for the second year running, in the ‘BRW (Business Review Weekly) Fast 100 List’.
“We spoke to 20 companies over the past two weeks, and are extremely pleased to join forces with a company that is so strong in the Australian financial services sector,” Wright said.
“As one of Australia’s fastest growing companies, we believe AFG sits very well alongside the Richmond brand as we launch a new era at Tigerland.
“Having two companies of the quality of AFG and Motorola as co-major partners of the Tigers, provides great stability for the future of the Richmond Football Club.”
Australian Finance Group Executive Director, Malcolm Watkins, believes Richmond is an ideal fit for his company from a partnership perspective.
“This is a magnificent opportunity for AFG to support one of Australia’s great football clubs,” he said.
“AFG and Richmond share a similar philosophy, involving partnerships, commitment, dedication and passion. We welcome the opportunity to provide the Tigers with the financial security they need to realise their dreams.”
The AFG logo will be in place on the backs of the Richmond players’ guernseys for this Sunday’s match against Fremantle at the MCG. Other AFG branding will appear on Club apparel and signage at the ground.
AFG FAST FACTS
* AFG is Australia’s largest wholesaler of mortgage finance, and one of the world’s top three mortgage networks. Established in 1994, the company provides more than 20% of brokers nationwide with access to 45 of Australia’s leading lending institutions, including the top 20 banks.
* For the second year running, AFG has been recognised as one of Australia’s fastest growing companies in the ‘2004 BRW Fast 100 List’. Ranked at number 46 on the list, with 67% turnover growth, it is the largest turnover business in the top 100.
* AFG is a privately owned company, with major shareholders including Macquarie Bank, Allianz and Tower.
* AFG members collectively processed over 72,000 mortgages for their customers in the 2004 fiscal year, setting an all-time Australian record.
* AFG now accounts for more than 7.5% of home loan lending in Australia, which means if it was a bank, it would rank at number 6 behind St George Bank.
* AFG now has a mortgage book in excess of $23 billion dollars.
* AFG’s website can be located at www.afgonline.com.au.
http://richmondfc.com.au/default.asp?pg=news&spg=display&articleid=196029
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Jay Schulz is a pickled genius. :thumbsup
Bottoms up !!!!
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Great stuff Tiges :thumbsup
Almost fell off my chair when I heard it was as much as $800,000 per year :o :bow. Great effort by the board, Wright and all those involved.
Welcome aboard AFG :thumbsup.
(http://www.afgonline.com.au/afg_frontend/images/fr_logo.gif)
Jay Schulz is a pickled genius. :thumbsup
Bottoms up !!!!
:rollin
Sarge for RFC President. Obviously has great financial nouse making $300,000 in two weeks ;D.
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See what happens when youre not scared or lazy to go to the market place. we get $300,000 more per season as a result of Jay Schulzs genius- I new that boy had potential somewhere along the lines. Now they should get out and talk to the other companies like Wendys who missed out and get them to sign smaller sponsorship deals.- Thats how you succeed in business...lets get them all in the tent... :cheers
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:thumbsup
(http://img200.echo.cx/img200/3199/newafg2av.jpg)
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Great effort there by the Club, now that's turning a negative into a positive, well done.
I agree with RPT as well, get them all to sponsor in some way shape or form. Go tiges :thumbsup
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My oh My how things change so quickly - Blessing in disguise at the end - And we wont have pink ice creams on our jumper either - :thumbsup
Wonder if something like this may start other clubs shopping ?
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Tigers cash in after landing new sponsor
By John Salvado
April 15, 2005
Richmond stands to collect an extra $300,000 this year after a new major sponsor stepped in to replace the Transport Accident Commission.
The TAC ended its 16-year association with the club 13 days ago after Jay Schulz became the second Richmond player in four years to be arrested for drink-driving.
That cost the Tigers $500,000 this year, only for the Australian Finance Group to step into the breach with a two-year deal worth $800,000 a year.
The AFG joins Motorola as Richmond's co-major sponsors, with the financial services company's logo to be shown on the Tigers' jumpers for the first time in Sunday's game against Fremantle at the MCG.
"It was very disappointing to lose the TAC, they were a fantastic partner for 16 years," Richmond chief executive Steven Wright said yesterday.
"But it was ultimately their decision and we have to move on.
"Ideally, the sooner you (replaced the TAC) the better, but you have to have the right partner and the right business case. We weren't going to just jump into bed with the first person that came along.
"We spoke with several different companies and Motorola have been fantastic through this period. They've stepped up and helped us as well."
Schulz lost his driving licence for six months and was fined by the police and the club after recording a blood-alcohol reading of .065 despite still being on a P-plate drivers' licence.
Four years earlier, then Richmond player Royce Vardy was also charged with drink-driving, prompting the TAC to warn that any further indiscretions would cause its sponsorship to be terminated.
But AFG executive director Malcolm Watkins said his company had not requested any clauses in the new deal with Richmond covering player behaviour.
The West Australian-based AFG is Australia's largest wholesaler of mortgage finance. This is the first time it has become involved with major sponsorship of a sporting team.
The deal is for two years, with an option for a further two.
Watkins contacted Richmond several days after the Schulz debacle and the deal was completed earlier this week.
It continued the buoyant mood at Punt Road, with the Tigers having won their past two games, against Hawthorn and the Western Bulldogs, after snapping a record 15-match losing streak.
"This is a lucrative deal for both AFG and for Richmond and it's very pleasing for us that we've now got the financial stability, along with Motorola as our co-major partners, to carry the club forward into the future," said Wright.
http://www.realfooty.theage.com.au/realfooty/articles/2005/04/14/1113251738149.html
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The AFG joins Motorola as Richmond's co-major sponsors, with the financial services company's logo to be shown on the Tigers' jumpers for the first time in Sunday's game against Fremantle at the MCG.
Blue rectangle with AFG in white. The numbers still looked the same when Richo showed the guernsey on TFS.
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Just about Richo on TFS, when he pulled out his phone I'm sure it was a Sony Ericcson. :o
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"It was very disappointing to lose the TAC, they were a fantastic partner for 16 years," Richmond chief executive Steven Wright said yesterday.
Rolly Polly On the Foor every day for 16 years. :rollin
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Just about Richo on TFS, when he pulled out his phone I'm sure it was a Sony Ericcson. :o
Nah I don't think so Fish - it looked like mine which is a Motorola V something or other ;D ;D :rollin
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Phew! I was worried. :)