One-Eyed Richmond Forum
Football => Richmond Rant => Topic started by: one-eyed on February 04, 2015, 01:01:40 PM
-
MCG to take stadium technology and fan engagement to new levels
mcg.org.au
Feb 03, 2015
Melbourne Cricket Club (MCC) today unveiled plans to turn Melbourne Cricket Ground (MCG) into one of Australia’s most technically advanced and connected stadiums for fans, members and stakeholders.
In conjunction with partners Cockram, IBM and Cisco, the MCC announced that it will progressively deliver a range of technology infrastructure during 2015.
The solution will connect fans and improve the spectator experience, bringing them closer to the action as it happens. It includes:
• A super-fast, secure, high-density WiFi network in and around the stadium, allowing fans to access real-time and interactive content and to engage with other fans.
• A state-of-the-art exterior LED lighting system that will enhance the visual appearance of the MCG and allow teams/clubs to personalise and theme the stadium for their fans.
• A best-of-breed Internet Protocol Television (IPTV) system to deliver digital content to high-definition displays throughout the MCG, displaying information as it happens.
• Best-in-class facilities for media and broadcasters that will enable faster supply of event content to fans around the world.
The works are the next phase in a $45 million investment by the MCC, which has already delivered the two largest, high-definition scoreboards in Australia and the next generation of high-definition television production facilities.
The project will deliver a cutting-edge, high-density WiFi network inside the MCG, allowing fans, members and stakeholders fast access to the internet on any device at the stadium.
The IPTV solution will see installation of 800 high-definition screens. Fans will be able to watch high-definition replays and keep track of the action as it unfolds. Coupled with existing screens, a total of 2800 televisions around the stadium will mean that fans won’t miss a moment.
“I am delighted that the MCG will soon be one of the most connected stadiums in the country,” said MCC CEO Stephen Gough. “This is a significant investment to improve and personalise the MCG customer experience and also operate a more efficient stadium.”
"This will take the fan experience to another level with significant improvements to the MCG's connectivity,” Mr Gough said. “This increased capacity will be great news for the four million people who visit the MCG each year.”
One of the central pillars of the MCG technology improvements surrounds the ability to theme the stadium in the colours of the home team.
Approximately 240 LED lamps will light the entire underside of the upper area of Level 4 seating, enabling the exterior of the stadium to be lit up in team/club colours, allowing AFL and cricket tenants to differentiate their home matches.
“Whether you are a Collingwood, Hawthorn or Melbourne Stars fan, you want to feel like you are at a home game,” Mr Gough said. “We can now add to that true home team feeling at the MCG.”
LED strip lighting will also be installed on the exterior façade to highlight the stadium, including gate entrances. Improved external digital way finding signage will be provided in Yarra Park.
(http://www.mcg.org.au/~/media/Images/MCG/News/MCG_Lighting_Australia_570.jpg)
The MCC has assessed a number of the world’s best stadiums to find a solution with the fans’ best interests in mind. Some of these venues include Dallas Stadium, Metlife Stadium, Yankee Stadium, Citifield, AT&T Park, Levi’s Stadium, Emirates Stadium, Staples Centre and Barcelona’s Camp Nou and Wembley Stadium.
“We have witnessed new technologies in action elsewhere and we want to ensure the MCG remains one of the greatest stadiums in the world,” said Mr Gough.
Cockram Construction has been engaged as head contractor of the project.
“We look forward to delivering a critical piece of technology infrastructure for the most iconic sporting stadium in the country”, said Cockram Managing Director, Malcolm Batten.
MCC appointed IBM as head technical contractor to design, evaluate technology options and implement the selected solution to further enable the delivery of fan engagement innovations.
“The technology solution IBM has designed and is implementing will deliver the foundational backbone for MCC to future proof Australia’s premier, world-renowned stadium. This work will enable MCC to take advantage of the latest mobile, social and analytics technologies. It will create unrivalled and personalised in-stadium fan engagement and ensure premier game day experiences, giving fans more reasons to visit more often,” said Catherine Caruana-McManus, Director IBM Smarter Cities Australia.
“IBM’s expertise in delivering world leading innovation and digital solutions for sport and entertainment industries will deliver new commercial possibilities and attract more world-class events to the MCG. IBM is excited to partner with MCC on this transformation journey.”
Cisco Systems director, Jonathon Dixon, said: "The MCG is an iconic global sporting venue, and the MCC is transforming the stadium into one of the most technologically advanced in the world with the help of Cisco Sports & Entertainment solutions.
"We believe that as the Internet of Everything connects more people, processes, data and things, the fan experience will become more immersive, customised and engaging," said Mr Dixon. "We are thrilled to be working with leaders like the MCC and IBM on this project."
(http://www.mcg.org.au/~/media/Images/MCG/News/MCG%20Transformation_570.jpg)
http://www.mcg.org.au/News/News/2015/February/MCG_Technology_Upgrade.aspx
-
I don't like this idea, means it has to be blue and white, black and white and red and black when we play the wankers. I don't think the etihad tenants should be allowed to use it
-
MCG twitter:
"While MCG exterior lights will be controlled by the home club, here's some testing we did with @Richmond_FC colours: "
"Ultimately, how it looks at Tigers home games will be up to @Richmond_FC. Here's a possibility:"
(https://pbs.twimg.com/media/B89p4sbIQAAM4ED.jpg:large)
https://twitter.com/MCG
-
MCG twitter:
"While MCG exterior lights will be controlled by the home club, here's some testing we did with @Richmond_FC colours: "
"Ultimately, how it looks at Tigers home games will be up to @Richmond_FC. Here's a possibility:"
(https://pbs.twimg.com/media/B89p4sbIQAAM4ED.jpg:large)
https://twitter.com/MCG
That's shockin. Only yellow is turned on and they leave the second ones turned off cos theres no such thing as a black led
-
How much are food and beers going up to cover this?
-
That looks like poo
-
Ordinary.
-
Ordinary.
x 2
-
Whoa that will be massive , get set for front and back page extravaganza, this will make news, bookmark it :thumbsup
-
Will look pretty cool for clubs that have colours that would work but unfortuantely that just doesn't work for us
-
I want to see the Hawks one
-
Would only work for Melbourne with the blue and red. Maybe Carlton with just blue. All the other tenants have black. Can't do anything with Hawthorn's dark brown either unless they hook for the sewage up to some fountains that will cascade down the outside of the stands. A bit like what the Ponsford stand looks like at a Collingwood home game.
-
Terrible idea
-
Skunks lmfao
-
I want to see the Hawks one
They aren't allowed to use it as they aren't an MCG tenant
-
Would only work for Melbourne with the blue and red. Maybe Carlton with just blue. All the other tenants have black. Can't do anything with Hawthorn's dark brown either unless they hook for the sewage up to some fountains that will cascade down the outside of the stands. A bit like what the Ponsford stand looks like at a Collingwood home game.
Here's what Melbourne's red & blue looks like:
(http://www.afl.com.au/staticfile/AFL%20Tenant/AFL/Files/Images/Exterior-lighting620.jpg)
http://www.afl.com.au/news/2015-02-04/free-wifi-coming-to-the-g
-
The MCG is still playing around with the colours and their look.
MCG twitter:
"While MCG exterior lights will be controlled by the home club, here's some testing we did with @Richmond_FC colours: "
"Ultimately, how it looks at Tigers home games will be up to @Richmond_FC. Here's a possibility:"
(https://pbs.twimg.com/media/B89p4sbIQAAM4ED.jpg:large)
https://twitter.com/MCG
@ryanmarkdee - "Not sure but looks terrible. As if someone swiped some suburban street lights and stuck on it on the mcg."
@MCG - "That's just us testing colours on the wall. Final look may be much different."
https://twitter.com/MCG/status/562804545244643331
-
Just do the Richmond jumper.
Or put Tigers in the black blocks.
a big Tiger on top with flames coming out of it's mouth and a Roar that can be heard on Punt Road.
That will scare the minions.
-
The yellow aspect needs to be a lot brighter, which I'm sure they are aware of.
-
Would only work for Melbourne with the blue and red. Maybe Carlton with just blue. All the other tenants have black. Can't do anything with Hawthorn's dark brown either unless they hook for the sewage up to some fountains that will cascade down the outside of the stands. A bit like what the Ponsford stand looks like at a Collingwood home game.
Here's what Melbourne's red & blue looks like:
(http://www.afl.com.au/staticfile/AFL%20Tenant/AFL/Files/Images/Exterior-lighting620.jpg)
http://www.afl.com.au/news/2015-02-04/free-wifi-coming-to-the-g
looks like a seedy motel from the Wan Chai district in Hong Kong.
-
Would only work for Melbourne with the blue and red. Maybe Carlton with just blue. All the other tenants have black. Can't do anything with Hawthorn's dark brown either unless they hook for the sewage up to some fountains that will cascade down the outside of the stands. A bit like what the Ponsford stand looks like at a Collingwood home game.
sewage fountains with uplighting, that is hitting the nail on the head right there
and LOL the skunks
-
For those not in Melbourne, this is what the outside of the 'G looks like for our night home games.
(http://www.aflphotos.com.au/images/thumbs/800/2015/06/19/381071.jpg)
http://www.aflphotos.com.au/images/thumbs/800/2015/06/19/381071.jpg