One-Eyed Richmond Forum

Football => Richmond Rant => Topic started by: 🏅Dooks on May 03, 2017, 06:51:14 PM

Title: Richhmond F.C Public relations articles - an independent watch
Post by: 🏅Dooks on May 03, 2017, 06:51:14 PM
I wanted to create a separate thread regarding this. Its been a long time coming.

Every time we lose a game there seems to be an article from the club following a particular 'brand defensive' theme the day after, followed up by supposedly individual players  independent 'take' on the subject on the days to follow early in the week.

This week we have seen releases primarily quoting Dimma on 'learning', following club releases quoting Reiwoldt and Lambert on the same issue.

Are we being taken for a ride?

Do you see it as scripted?

Are other clubs going to these lengths and if not, why not?

Is the RFC treating fans with contempt?

The club seems to be putting an exorbitant amount of effort managing perceptions when disproportionate effort is being put into other areas of the club.

In the context of our membership dollars subsidising the full time jobs (there are many) in the PR department, should the Funding to our PR department be cut and diverted back into spending on the football department?

Its your right. Your say.



Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: YellowandBlackBlood on May 03, 2017, 07:50:21 PM
It's called damage control.

Maximize membership is priority one.

Someone will always fall for it... :rollin
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Jackstar 1960 on May 03, 2017, 08:38:29 PM
Hate to tell you this Dooks
No damage control
Minimum increase of memberships from Round 5 onward
And footy department expenditure is capped these days by the AFL
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: 🏅Dooks on May 03, 2017, 08:41:07 PM
Hate to tell you this Dooks
No damage control
Minimum increase of memberships from Round 5 onward
And footy department expenditure is capped these days by the AFL

The voice of accuracy and trust himself.

Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Jackstar 1960 on May 03, 2017, 08:59:06 PM
Actually it's factual
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: YellowandBlackBlood on May 04, 2017, 07:07:39 AM
It has to be damage control. If it isn't, then what is it?

It serves no other purpose. Placing spin on less than favourable situations is what many organizations do. That's just fact.
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: 🏅Dooks on May 04, 2017, 07:16:58 AM
It has to be damage control. If it isn't, then what is it?

It serves no other purpose. Placing spin on less than favourable situations is what many organizations do. That's just fact.

Not just members but sponsorship and club brand (including personell) protection.

Interestingly we take it a bit further than most clubs. To the point the club is trying to ensure fans opinions and expectations are micro-managed. Speaking to various other club supporters on this very issue, with the exception of Essendon in the past, it doesnt happen to the same extent at other clubs.
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Gracie on May 04, 2017, 09:46:39 AM
They seem to be issuing articles for the sake of meeting some target.

The articles that peeve me the most are the ones like we got this week. The ones that follow either or both of two themes.

- We will learn from this and propel them to greater heights
- the players are devastated by the loss but it will propel them to greater heights

To date this has been as effective as the North Korean nuclear arms project
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Chuck17 on May 04, 2017, 10:21:24 AM
Here's a tip; don't read the stuffing bullpoo
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Go Richo 12 on May 04, 2017, 11:43:42 AM
Here's a tip; don't read the stuffing bullpoo
It works for me.
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: mat073 on May 04, 2017, 12:55:41 PM
Spin is such a big part of football .

How many times do you hear the coach of a powerhouse team talk up the chances of their lesser like opponent.

Almost every Paul Roos press conference during the 2000s.

Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Dougeytherichmondfan on May 04, 2017, 12:58:29 PM
Easily the most bizarre whack OER has thrown up this year. I would have granted at least all the posters understand its total PR spin....

How dare the PR department do their jobs? We must be the only club ever to try and use PR to minimize damages after a humiliating loss. Indeed, one look at Hawthorn's current public position shows that they, like their on field department, attack problems openly and honestly and don't mislead their supporters at all with overly optimistic spin....

Great work guys  :wallywink
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Hard Roar Tiger on May 04, 2017, 01:50:23 PM
Here's a tip; don't read the stuffing bullpoo

I like the stuffing bullpoo, it keeps me from press the STOP on the autopay
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Hard Roar Tiger on May 04, 2017, 01:51:44 PM
Easily the most bizarre whack OER has thrown up this year. I would have granted at least all the posters understand its total PR spin....

How dare the PR department do their jobs? We must be the only club ever to try and use PR to minimize damages after a humiliating loss. Indeed, one look at Hawthorn's current public position shows that they, like their on field department, attack problems openly and honestly and don't mislead their supporters at all with overly optimistic spin....

Great work guys  :wallywink

That's an equally bizarre post - let's just enable people to get paid to say and write bullpoo that NOONE believes in.
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Dougeytherichmondfan on May 04, 2017, 02:01:31 PM
^^ More or less the definition of PR. What's your point?
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Yeahright on May 04, 2017, 04:28:15 PM
^^ More or less the definition of PR. What's your point?

Probably that it's a waste of money for the club and that money could be better spent elsewhere
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Dougeytherichmondfan on May 04, 2017, 04:44:08 PM
^^ More or less the definition of PR. What's your point?

Probably that it's a waste of money for the club and that money could be better spent elsewhere

A reasonable point if you can find the figures on how much we spend on PR. I'm guessing its really not much.

Just sounds like a "I'm sick of reading the rubbish the club spins" thread - which I sympathize with but at the end of the day every club does it, we're going to do it for the medium term and I don't think it really costs us much in the scheme of things. I rarely, if ever, visit the official club website.
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Chuck17 on May 04, 2017, 05:11:04 PM
^^ More or less the definition of PR. What's your point?

Probably that it's a waste of money for the club and that money could be better spent elsewhere

A reasonable point if you can find the figures on how much we spend on PR. I'm guessing its really not much.


Have heard from my inside sources at the club is that you are correct it is not much at all, a part time job for a recent journalism graduate who just spins poo for the gullible
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Yeahright on May 04, 2017, 05:20:15 PM
Yes but is that still too much?
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Hard Roar Tiger on May 04, 2017, 05:41:04 PM
Yes but is that still too much?

Will it make the boat go faster?
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Owl on May 05, 2017, 11:09:24 AM
(https://img.discogs.com/3HeDhn-kQEViluq3eYx-oUDjYz0=/fit-in/300x300/filters:strip_icc():format(jpeg):mode_rgb():quality(40)/discogs-images/A-17142-1448330712-7407.png.jpg)
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: tdy on May 05, 2017, 09:19:33 PM
They need someone who really understands propaganda. You need credibility and after 7 years Hardwick has lost most of it with the fans. He is on a knifes edge this year. Win a final or else.
Title: Re: Richhmond F.C Public relations articles - an independent watch
Post by: Hard Roar Tiger on May 06, 2017, 07:34:22 AM
They need someone who really understands propaganda. You need credibility and after 7 years Hardwick has lost most of it with the fans. He is on a knifes edge this year. Win a final or else.

They should just issue this post after a loss.  :cheers