One-Eyed Richmond Forum

Football => Richmond Rant => Topic started by: one-eyed on November 27, 2019, 02:24:51 PM

Title: Geelong has the highest emotional connection amongst fans (True North Research)
Post by: one-eyed on November 27, 2019, 02:24:51 PM: A 2019 benchmark report by True North Research to evaluate fans’ emotional connection to sport and sponsors, has identified the Westfield Matildas as the number one national team, while St George Bank’s sponsorship of the NRL team, St George Illawarra Dragons, created the most emotional connection amongst fans.

According to True North, the stronger the emotional connection to a team, the more likely an individual is to pay to view, regularly watch shows about the team, be aware of the team’s sponsors and have a positive reaction to sponsors.

Through the research of over 12,500 Australians, combining passionate fans, casual supporters or simply those who take a passing interest in the sport, True North created each BenchMark emotional connection score through the guidance of five core values being respect, enjoyment, trust, pride and bond.

In the AFL rankings, the 2019 AFL premiership Minor Premiers, Geelong Cats lead all other clubs for emotional connection, followed by the Hawthorn Hawks, the Sydney Swans, the Richmond Tigers and the Western Bulldogs for the top five.

According to True North Research, emotional connection is important, simply because sport fandom is emotional; emotions matter because they drive outcomes, affect long-term advancement, and protect a property when in crisis.

https://ministryofsport.com.au/australias-sporting-codes-and-sponsors-evaluated-in-new-study/
Title: Re: Geelong has the highest emotional connection amongst fans (True North Research)
Post by: cub on November 27, 2019, 03:28:06 PM: Probably because they are all related
Title: Re: Geelong has the highest emotional connection amongst fans (True North Research)
Post by: Diocletian on November 27, 2019, 03:30:43 PM: :shh

Would explain their completely irrational behaviour since the 2017 QF... :shh :shh
Title: Re: Geelong has the highest emotional connection amongst fans (True North Research)
Post by: Owl on November 27, 2019, 05:08:32 PM: Geebung most Emo histrionic drama queens? I concur.
(https://i.ytimg.com/vi/F3HU9VWiAhs/hqdefault.jpg)
Title: Re: Geelong has the highest emotional connection amongst fans (True North Research)
Post by: mightytiges on November 27, 2019, 06:56:53 PM: Was Catman at the Prelim? I didn't notice the TV cameras panning to him during the game. The 180 degree momentum switch after half-time would have got him going off his rocker again surely.
Title: Re: Geelong has the highest emotional connection amongst fans (True North Research)
Post by: 1965 on November 27, 2019, 07:07:27 PM: He was a highlight of the finals for sure. ( Said with an American accent 😁).
Title: Re: Geelong has the highest emotional connection amongst fans (True North Research)
Post by: Owl on November 28, 2019, 07:57:53 AM: Quote from: mightytiges on November 27, 2019, 06:56:53 PM
Was Catman at the Prelim? I didn't notice the TV cameras panning to him during the game. The 180 degree momentum switch after half-time would have got him going off his rocker again surely.
Dunno, probably sobbing on his litter tray