One-Eyed Richmond Forum
Football => Richmond Rant => Topic started by: richmondrules on February 28, 2008, 03:30:31 PM
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L'Oreal is the AFL's latest sponsor. Has the metrosexual thing gone too far?
Have your say below.
http://blogs.theage.com.au/lifestyle/beautybeat/archives/2008/02/hair_balls.html
If footballers use it, it must be pretty manly, right? Well, maybe. A hair care brand has become a sponsor of a football team, apparently for the first time. Whether this is a reflection of the ''metrosexualisation'' of the AFL (League players would be inappropriate brand ambassadors, surely!) or of men's general fascination with their hair is debatable. Perhaps it's simply commonsense marketing by Matrix Men hair care, part of the L'Oreal group: Matrix is hooking up with the Richmond Football Club, which has some 30,000 members and drew 900,000 people to its matches last year.
''Not only will the players looks great on and off the field, it provides a perfect opportunity for the Matrix brand to be communicated to a broad audience,'' says Brent Durrant of Matrix. Quite. Richmond Football Club president Gary March says footy, ''which used to be the working man's sport, rugged an rough'', was now about appearance and ''being a role model''. Four players, including Nathan Brown and Brett Deledio, have been recruited as Matrix Men Style Control System range spokesmen. ''Ten years ago, if someone opened a jar of hair gel in the locker rooms they would have been run out of football,'' March told The Sunday Age.
Have men ''evolved'' so much in the past decade? Do their grooming habits generally involve product - and is it just hair stuff that is acceptable? Is it just the young ones at it? Or just men in the media spotlight? (It's not men in the print media, I can tell you...)
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I'm beyond help in that department so maybe I am unable to be impartial to the topic.
The best I can do these days for experimentation is a #1, which is probably the best look by a longshot for me .... Roflhelipad :banghead :rollin
Metrosexuals are a bit 'happy' though - IMO
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'metros' are normall rich boys or famous people...good luck to the boys though if that's their thing, but i wouldn't be caught dead in any of the clothes that pass for metro fashion
give me the knockabout bloke in footy shorts and a singlet any day :thumbsup
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How long before the 'boys' are checking their mascara and foundation before they head out to play? :shh
Metrosexual = A step away from cross dresser :lol
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L'Oreal is the AFL's latest sponsor. Has the metrosexual thing gone too far?
Have your say below.
http://blogs.theage.com.au/lifestyle/beautybeat/archives/2008/02/hair_balls.html
If footballers use it, it must be pretty manly, right? Well, maybe. A hair care brand has become a sponsor of a football team, apparently for the first time. Whether this is a reflection of the ''metrosexualisation'' of the AFL (League players would be inappropriate brand ambassadors, surely!) or of men's general fascination with their hair is debatable. Perhaps it's simply commonsense marketing by Matrix Men hair care, part of the L'Oreal group: Matrix is hooking up with the Richmond Football Club, which has some 30,000 members and drew 900,000 people to its matches last year.
''Not only will the players looks great on and off the field, it provides a perfect opportunity for the Matrix brand to be communicated to a broad audience,'' says Brent Durrant of Matrix. Quite. Richmond Football Club president Gary March says footy, ''which used to be the working man's sport, rugged an rough'', was now about appearance and ''being a role model''. Four players, including Nathan Brown and Brett Deledio, have been recruited as Matrix Men Style Control System range spokesmen. ''Ten years ago, if someone opened a jar of hair gel in the locker rooms they would have been run out of football,'' March told The Sunday Age.
Have men ''evolved'' so much in the past decade? Do their grooming habits generally involve product - and is it just hair stuff that is acceptable? Is it just the young ones at it? Or just men in the media spotlight? (It's not men in the print media, I can tell you...)
What a joke!
R we so poo that we have to stoop to the lowest of all levels ?
WTF Do they think they are man? :-*
We don't need this image projected from within the club but we do need some real football attitude.
You would be flat out trying to pull this bucket of s iht off if you WERE the reigning premiers 4 years running,so wtf r we trying to do?
Leave it for other teams,regardless of $$.
This is a distraction we definitely don't need
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and fwiw, Lids and Brownie have really ruff heads so who the stuff r they trying to fool.
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Yes that's all we need blokes aspiring to win nomination for Cleo Batchelor of the Year for next season ala Rainsey.
Big Deal. I would rather have 22 Jimmy Jess's lookalikes getting selected every week and playing the game like it was their last than having some player pulling out of a contest in case his botox went astray or crying because his french polished nails broke in a marking contest or getting a big head because he is in a modelling contest and acting like that is his primary objective and working as a footballer as a secondary hobby ala Mr Windsor Smith Brodie Holland.
Metrosexualism has become an industry targeting the young male and these marketers can do no better than advertising footballers to sell their products. Its shallowness and superficiality to the extreme. Real beauty is not just on the surface.
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Real beauty is not just on the surface.
It's a 50/50 thing really but thats not the point.
The point is footballers who do this crap have got tickets.
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When it is all said and done it's about $$$
If the L'Oreal group is prepared to kick in the $$$ then you take them and put up with the other that goes with it. Not saying I like the whole Matrix Men concept but I'm happy to take the $$$$
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Raines Snr and Clayton did that tigerskin jocks thing in the 70's. Didn't stop us winning another flag.
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When it is all said and done it's about $$$
If the L'Oreal group is prepared to kick in the $$$ then you take them and put up with the other that goes with it. Not saying I like the whole Matrix Men concept but I'm happy to take the $$$$
mmm where have i heard that before sell your soul for the cash :whistle
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Raines Snr and Clayton did that tigerskin jocks thing in the 70's. Didn't stop us winning another flag.
This is true mt but Raines Snr was at the time considered a player who could virtually do what he liked on the field. Jnr is struggling to get a kick and keeps getting wrapped up in tackles. :help
If these boys don't get a kick..... hehe looking forward to the crowd reaction :lol
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Raines Snr and Clayton did that tigerskin jocks thing in the 70's. Didn't stop us winning another flag.
This is true mt but Raines Snr was at the time considered a player who could virtually do what he liked on the field. Jnr is struggling to get a kick and keeps getting wrapped up in tackles. :help
If these boys don't get a kick..... hehe looking forward to the crowd reaction :lol
The comb and mirror jokes will be flying out :shh.
True DC but Rainesy jnr has been struggling before becoming a "Matrix Man" this year :-\.
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the only good thing about the matrix sponsorship is.
it may help them gel as a team :pray.
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the only good thing about the matrix sponsorship is.
it may help them gel as a team :pray.
lol @ dt
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When it is all said and done it's about $$$
If the L'Oreal group is prepared to kick in the $$$ then you take them and put up with the other that goes with it. Not saying I like the whole Matrix Men concept but I'm happy to take the $$$$
I disagree.
We're a traditional Australian football clubrely
If we have bad results again this year it will make us all the more easier to disrespect.
U cant say there weren't other offers on the table,but we go with Matrix men.
Browns ego jumped at the chance to,"model" - lol
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No surprise that L'Oreal chose to associate themselves w a group of men that regularly get bent over.
The contrast between our blokes and Geelongs couldn't be starker.
I see blokes wearing make up and tight jeans its dissapointing - the thought that some blokes should be so weak willed as to bow to the desires of some stupid tart and groom themselves on a similar level w/o respect for how ridiculous they feel.
The funny thing is its all gone arze up because said silly tarts now realise that they can't submiss their evolutionary desires for the normal male and this isn't what they want. Thats what happens when you let a generation of rampant feminists have children.
The other funny thing is footballers thinking they have their finger on the pulse re. style. ROFLMAO - keep chasing the pigskin boys.
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I disagree.
We're a traditional Australian football clubrely
If we have bad results again this year it will make us all the more easier to disrespect.
U cant say there weren't other offers on the table,but we go with Matrix men.
Browns ego jumped at the chance to,"model" - lol
You're right ())( on that we don't know what other options were on the table.
But I suppose I was just saying that if the Matrix deal was for more $$$ than any others then they would likely go for it. Most Clubs sell to the highest bidder
I do agree though if we have a crap year - this deal will bite them on the behind as it gives plenty of fodder ;D for the perception of being "weak" :thumbsup
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Well, if we do have another crap year, at least we've made a bit of money as well. Being from the old school like a lot of you people sound like, i dont go for men that 'look after themselves" look either, but i can see the attractiveness in them and i can see why they did it, the younger crowd these days go for it in a big way.
Plus, we will have something to blame for our poor performance if we need it ;)
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Prez Gary March has made a comment in the Age today about the changing face of footballers ....
From: Bad boys do what comes naturally
Greg Baum | March 22, 2008
Footballers live in a half-world. They are told that their time at the top is likely to be fleeting and that they had better prepare themselves for life post-football, yet are paid so lavishly that there is little incentive for them to develop other skills, even though time is now made for it in their schedules. Almost all dreamed only of playing football, so few can be expected to keep a bigger picture in mind.
Without doubt, footballers are dwelled upon, massively, disproportionately. The vogue term for it is role model, though it is used so often and indiscriminately as to have become nearly meaningless. "Football used to be about the working man's sport, rugged and rough," said Richmond president Gary March recently. "Now it's about appearance and, more importantly, being a role model." March was speaking at the unveiling of a hairdresser as a club sponsor; meantime, three Tigers were having their hair coiffed and dyed.
http://www.realfooty.com.au/news/news/bad-boys-do-what-comes-naturally/2008/03/21/1205602664632.html?page=fullpage#contentSwap1
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No surprise that L'Oreal chose to associate themselves w a group of men that regularly get bent over.
The contrast between our blokes and Geelongs couldn't be starker.
I see blokes wearing make up and tight jeans its dissapointing - the thought that some blokes should be so weak willed as to bow to the desires of some stupid tart and groom themselves on a similar level w/o respect for how ridiculous they feel.
The funny thing is its all gone arze up because said silly tarts now realise that they can't submiss their evolutionary desires for the normal male and this isn't what they want. Thats what happens when you let a generation of rampant feminists have children.
The other funny thing is footballers thinking they have their finger on the pulse re. style. ROFLMAO - keep chasing the pigskin boys.
ROFLAMO, spot on mate. :clapping
Was about to say myself, KY Jelly would have been a great sponsor for us the last 20 odd years.
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The article says that they selected RFC because we have 30k members and 900k people watched our games last season. So their market segmentation indicated that we have more supporters likely to buy their products, meaning not so much they think the players are a bunch of metrosexual poofs, but that we the supporters are