One-Eyed Richmond Forum
Football => Richmond Rant => Topic started by: 10 FLAGS on December 23, 2010, 01:33:12 AM
-
Is the big announcement :thumbsup
http://www.heraldsun.com.au/sport/afl/me-bank-buys-naming-rights-to-tigerland/story-e6frf9jf-1225975164870
RICHMOND has sold the naming rights to its bold new Punt Rd headquarters.
From next season, the club's $20 million training and administration centre will be officially known as the ME Bank Centre.
The five-year sponsorship deal will apply only to the buildings, not the Tigerland precinct, to preserve the Punt Rd Oval moniker.
The futuristic black and yellow design has divided opinion, but Tiger greats have leapt to its defence.
"It's impressive and bold and I think it makes a statement, which the club needs to do these days," legendary coach Tommy Hafey said yesterday.
Favourite son Francis Bourke agreed. "I couldn't care less whether it was pink with polka dots as long as it achieves what it's meant to and help the boys improve," he said.
The redevelopment - boasting a pool, gym, indoor sports centre and medical and rehabilitation amenities - is scheduled to be opened in March.
It will also house the Australian Institute for Indigenous Learning and Skills Development.
-
Is the big announcement :thumbsup
http://www.heraldsun.com.au/sport/afl/me-bank-buys-naming-rights-to-tigerland/story-e6frf9jf-1225975164870
good find..
hope it's big money
-
Well done to Blaisee :thumbsup
-
Good get Blaisee :thumbsup
Any idea of how much the sponsorship is worth over the 5 years?
-
Should be somewhere in the vicinity of $1m-$1.5m p.a.
Won't be as high as Colling****'s with Westpac because we aren't as well performed and Punt Rd. oval is not included.
:cheers :santa
-
Tigers invest with ME Bank
Fri, Dec 17, 10
richmondfc.com.au 6:38 AM Thu 23 Dec, 2010
Richmond’s exciting new training and administration base will be known as the ME Bank Centre, after the Tigers established a five-year partnership with the challenger bank, owned by leading industry super funds.
The ME Bank Centre at Punt Road Oval will bring Richmond to the forefront of facilities in the AFL, with its state-of-the-art gymnasium, indoor sports centre and leading medical and rehabilitation amenities. It will also provide multipurpose facilities to be utilised by community groups and members.
The ME Bank Centre will also house the Australian Institute for Indigenous Learning and Skills Development, the Korin Gamadji Institute.
The Tigers’ CEO Brendon Gale said: “The Indigenous Institute provides the Richmond Football Club with the opportunity to continue building on its strong historical ties with indigenous communities as well as offer important educational and employment outcomes for indigenous Australians.”
Richmond’s $20 million redevelopment is in the final stages of construction, with an official opening scheduled for early 2011.
“The ME Bank Centre partnership is an important announcement for Richmond. It will allow us to continue to invest in strategies to ensure we achieve our long-term goals, while delivering important brand outcomes for ME Bank at the same time.” Gale said.
“ME Bank and the Tigers are both driven to succeed for their members, are established in their fields, and have a strong community focus,” he said.
ME Bank CEO, Jamie McPhee, believes the partnership reflects ME Bank’s philosophy of delivering back to the community.
“ME Bank is unlike any other bank. We were established to deliver value for money and fairer banking to our customers,” said Mr McPhee. “Both the Tigers and ME Bank are built on values of respect and leadership. We believe in a community approach and the Richmond Football Club has a wonderful history of being a team player."
“This partnership is a unique and exciting opportunity for a strong brand like ME Bank to be part of the transformation underway at Richmond. ME Bank is excited to be involved with this Centre.”
ME Bank is 100% owned by Australia’s leading industry super funds. Profits earned provide a return on investment to these funds and their members.
http://www.richmondfc.com.au/news/newsarticle/tabid/6301/newsid/106482/default.aspx
-
Should be somewhere in the vicinity of $1m-$1.5m p.a.
Won't be as high as Colling****'s with Westpac because we aren't as well performed and Punt Rd. oval is not included.
:cheers :santa
I reckon we'd be lucky if it is was north of $200,000 a year. I wouldnt have had any issue if the sponsorship was for the entire Punt Road precinct. ME Park wouldn't have made any difference and increased the sponsorship dollars at the same time.
-
I reckon we'd be lucky if it is was north of $200,000 a year. I wouldnt have had any issue if the sponsorship was for the entire Punt Road precinct. ME Park wouldn't have made any difference and increased the sponsorship dollars at the same time.
I reckon you need believe Flags, get into the Xmas spirit and stop think like scrooge ;D :thumbsup
I reckon it would be worth alot more that $200k a year - I reckon at least 7 figures because of the Indigenous Centre - that's the big seller to sponsors - trust me ;)
:santa :santa
-
The Sydney Kings got $250k a year for the centre circle signage of their home court in 1995
In the NBL
In 1995
For a 3.5 metre circle of polished timber
stuff me dead ::)
-
RFC_Official saying the deal is worth "in the millions" and "also we can hire the facility out during the week for functions, etc, there's a industry-certified kitchen in there capable to feed up to 500 people. It's quite a facility, important to the future of the club."
-
p.a. or over the 5 years?
-
I reckon we'd be lucky if it is was north of $200,000 a year. I wouldnt have had any issue if the sponsorship was for the entire Punt Road precinct. ME Park wouldn't have made any difference and increased the sponsorship dollars at the same time.
If thats what you really think then you have no concept of sponsorship value in the real world. The club have signed off on a significant 5 year revenue source without compromising the strong and unique identity that is Punt Road Oval (that many many supporters regard as sancrosanct) and have given every indication that they have major sponsorship(s) ready to announce in the New Year. In the name of all things feasible, what more can the current administration be doing to appease you? You will probably find something to complain about when we win our next premiership.
-
And can I add a massive thank-you to the Melb Storm and their salary cap saga
ME Bank was their co-major partner until then with a supposedly 7 figure yearly deal
Got be picking up some if not all of those $$$ :cheers :cheers
-
And can I add a massive thank-you to the Melb Storm and their salary cap saga
ME Bank was their co-major partner until then with a supposedly 7 figure yearly deal
Got be picking up some if not all of those $$$ :cheers :cheers
Brian Waldron, grifter and loyal Tiger LMFAO
cheers buddy :cheers
-
Saw him last night at chadstone having a cofee
-
Where do ME have branches? Anyone know?
-
I reckon we'd be lucky if it is was north of $200,000 a year. I wouldnt have had any issue if the sponsorship was for the entire Punt Road precinct. ME Park wouldn't have made any difference and increased the sponsorship dollars at the same time.
If thats what you really think then you have no concept of sponsorship value in the real world. The club have signed off on a significant 5 year revenue source without compromising the strong and unique identity that is Punt Road Oval (that many many supporters regard as sancrosanct) and have given every indication that they have major sponsorship(s) ready to announce in the New Year. In the name of all things feasible, what more can the current administration be doing to appease you? You will probably find something to complain about when we win our next premiership.
I guess to make that statement you must be an expert in sponsorship. What value do you think the naming rights are worth?
What evidence do you have based on your sponsorship experience that this is worth the $$$?
-
Where do ME have branches? Anyone know?
One in the city. One opened recently at Knox City. Not sure of any others.
I bank with them. Best move for me after outrageous bank charges when with NAB.
Bugger all charges because you don't bank at a branch. Bank online (or phone), messaging service online, instant answering and help if you phone them, free withdrawals at certain atms, deposit cheques at the post office. I get cash out at the supermarket with no charges.
-
Where do ME have branches? Anyone know?
One in the city. One opened recently at Knox City. Not sure of any others.
I bank with them. Best move for me after outrageous bank charges when with NAB.
Bugger all charges because you don't bank at a branch. Bank online (or phone), messaging service online, instant answering and help if you phone them, free withdrawals at certain atms, deposit cheques at the post office. I get cash out at the supermarket with no charges.
ME have only started opening branches recently. Have branches mainly just to open accounts I think. 8 in Melbourne, 2 in Canberra, one in Brisbane, Gold Coast, Perth.
As a flow-on from the Industry Super Funds, Members Equity initially got members thru those funds by offering mainly loans and term deposits.
As said by Flags above, they mostly operate online with cards for EFTPOS and ATM withdrawals.
See the details from the website below if you're interested.
http://www.membersequitybank.com.au/
BTW there should have been a link to ME on the club website at the same time as the announcement, as shown by the queries here.
Object lesson in how to gain and keep sponsors.
Wake up Richmond and make sure you don't do the same with ANY other sponsor announcements and squander publicity for the sponsor.
-
As a flow-on from the Industry Super Funds, Members Equity initially got members thru those funds by offering mainly loans and term deposits.
And got members through unions.
If you're not either a member of a union or in one of the main industry super funds you won't qualify to bank with them.
One drawback, if you travel overseas you can't access cash like you can with banks such as the CBA.
-
And got members through unions.
If you're not either a member of a union or in one of the main industry super funds you won't qualify to bank with them.
One drawback, if you travel overseas you can't access cash like you can with banks such as the CBA.
WTF.So we sign a new sponsor and you tell stories like that.
To quote from their product disclosure form for their PERSONAL savings accounts on their webiste,
Eligibility
3.5 To open an account you must be:
at least 12 years old;an Australian citizen or an Australian permanent resident; and
an individual opening and using an account in your personal
capacity and for personal use (you cannot open or use an
account for business or trustee purposes).
-
Maybe they've relaxed the eligibility (?). When I joined I was eligible because of my super fund.
On the website under related links in Personal Banking there's a list of eligible unions and super funds.
-
need to go and see the MB bank to get a loan to pay off all the money I owe Luxbet, ::) ::)
-
Saw him last night at chadstone having a cofee
Chadstone xmas time surely you were only there for a perve.
cant stand that place at the best of times.
-
I reckon we'd be lucky if it is was north of $200,000 a year. I wouldnt have had any issue if the sponsorship was for the entire Punt Road precinct. ME Park wouldn't have made any difference and increased the sponsorship dollars at the same time.
If thats what you really think then you have no concept of sponsorship value in the real world. The club have signed off on a significant 5 year revenue source without compromising the strong and unique identity that is Punt Road Oval (that many many supporters regard as sancrosanct) and have given every indication that they have major sponsorship(s) ready to announce in the New Year. In the name of all things feasible, what more can the current administration be doing to appease you? You will probably find something to complain about when we win our next premiership.
I guess to make that statement you must be an expert in sponsorship. What value do you think the naming rights are worth?
What evidence do you have based on your sponsorship experience that this is worth the $$$?
I dont know if that question is for me or smoke, from my end, I dont have any experience, but I amazed that someone would cough up so much money just so they stick there name onto a building.
-
I reckon we'd be lucky if it is was north of $200,000 a year. I wouldnt have had any issue if the sponsorship was for the entire Punt Road precinct. ME Park wouldn't have made any difference and increased the sponsorship dollars at the same time.
If thats what you really think then you have no concept of sponsorship value in the real world. The club have signed off on a significant 5 year revenue source without compromising the strong and unique identity that is Punt Road Oval (that many many supporters regard as sancrosanct) and have given every indication that they have major sponsorship(s) ready to announce in the New Year. In the name of all things feasible, what more can the current administration be doing to appease you? You will probably find something to complain about when we win our next premiership.
I guess to make that statement you must be an expert in sponsorship. What value do you think the naming rights are worth?
What evidence do you have based on your sponsorship experience that this is worth the $$$?
Nice first post. Lexus paid ~$1.7m per annum for the Lexus Centre and Westpac upped that to ~$2m per annum when they took over. Given the similarities of location and exposure, and minus the reduced coverage from our membership vs Collingwood, I would be confident with a guess at a minimum of many hundreds of thousands, most likely closer to a million a year, if not more. Thats as close as I can get to apples for apples. Whats your guess and what would you base it on?
-
Whats your guess and what would you base it on?
FWIW smokey IMHO I reckon it is worth between 1.3-1.8 mil a year
Just my guess
-
Seems you are right in the pocket, WP. :thumbsup
From RFC Official on BF. . .
Would you be able to give us a idea of how much the ME Bank deal is worth?
All I can say is in the millions, sorry.
-
very low key for an important announcement.
-
Whats your guess and what would you base it on?
FWIW smokey IMHO I reckon it is worth between 1.3-1.8 mil a year
Just my guess
So if I am getting this right, the naming of the building is the same value as our major sponsorship.
I was of the understanding that Dick Smith was a $1.0-1.5m per year deal.
Seems like an incredible deal if that is the case, well done RFC :thumbsup
-
Whats your guess and what would you base it on?
FWIW smokey IMHO I reckon it is worth between 1.3-1.8 mil a year
Just my guess
So if I am getting this right, the naming of the building is the same value as our major sponsorship.
I was of the understanding that Dick Smith was a $1.0-1.5m per year deal.
Seems like an incredible deal if that is the case, well done RFC :thumbsup
A great deal if that's the case.
-
So if I am getting this right, the naming of the building is the same value as our major sponsorship.
I was of the understanding that Dick Smith was a $1.0-1.5m per year deal.Seems like an incredible deal if that is the case, well done RFC :thumbsup
Intereted to know where you got that figure from re DSmith
I would think considering the location and the amount of traffic Punt Road gets a day. coupled with the fact the media coverage the ground gets for news etc - then yes I reckon naming rights to the new building would be worth big $$$$.
-
I would think considering the location and the amount of traffic Punt Road gets a day. coupled with the fact the media coverage the ground gets for news etc - then yes I reckon naming rights to the new building would be worth big $$$$.
True WP. Every live media cross from Punt Rd will from now be from Richmond's ME Bank Centre. I'd presume there'll be signage on the building itself with "ME Bank" or at least their logo.
-
Anyone see the new building during the overhead pans from Punt Rd to the MCG for the cricket? Really stands out and looks fantastic imho.
-
So if I am getting this right, the naming of the building is the same value as our major sponsorship.
I was of the understanding that Dick Smith was a $1.0-1.5m per year deal.Seems like an incredible deal if that is the case, well done RFC :thumbsup
Intereted to know where you got that figure from re DSmith
I would think considering the location and the amount of traffic Punt Road gets a day. coupled with the fact the media coverage the ground gets for news etc - then yes I reckon naming rights to the new building would be worth big $$$$.
I thought it was in the paper at $1m+ when announced in 2009.
This is what I found
"Richmond AFL team secures new jersey sponsor - Sports Sponsorship ...
17 Sep 2009 … Richmond AFL team secures new jersey sponsor, … The logo of Dick Smith Electronics will appear on the … Length of contract: 2 years; Annualised value : US$300000; Overall value: US$600000 …
www.sportspromedia.com/news/ric... - Options "
Seems light on and 2 years would include 2011 unless there is an option to scale back which they chose to take up?
-
The media are still claiming both Dick Smith and Luxbet will be minor sponsors of the RFC.....
Richmond will step up the hunt for major backers after locking in a naming-rights sponsor for their redeveloped Punt Road headquarters.
The Tigers' naming-rights deals with their two major sponsors, Dick Smith and Luxbet, have ended, although both will retain a financial association with the club.
http://onehd.com.au/onehd/newsarticles/AFL-Richmond-Tigers-start-sponsor-hunt-S-723747.htm
-
The media are still claiming both Dick Smith and Luxbet will be minor sponsors of the RFC.....
I presume they are going with what the club said when they announced that Luxbet and Dick Smith were no longer going to be major sponsors. The announcement was that they were scaling back their sponsorship, not removing it entirely. As far as I am aware this has always been the message. Dick Smith, in particular, is supposed to be very interested in the indigenous institute and the work we do in the NT.
-
The ME Bank logo has been added to our list of sponsors at bottom the RFC website.
-
The ME Bank logo has been added to our list of sponsors at bottom the RFC website.
Finally ;D only taken just on a fortnight ;D
-
The ME Bank logo has been added to our list of sponsors at bottom the RFC website.
Finally ;D only taken just on a fortnight ;D
Nope, it was there the day we announced the deal. You just werent looking :)
-
Nope, it was there the day we announced the deal. You just werent looking :)
Er nope bottom of the main page it wasn't and it still isn't on the Corporate Partners page ;D
Actually it raises a question Mr RFCO - if Dick Smith & Luxbet are continuing in lesser sponsor roles why aren't they still on the web-site (bottom main page & Partners page)?
-
Nope, it was there the day we announced the deal. You just werent looking :)
Er nope bottom of the main page it wasn't and it still isn't on the Corporate Partners page ;D
Actually it raises a question Mr RFCO - if Dick Smith & Luxbet are continuing in lesser sponsor roles why aren't they still on the web-site (bottom main page & Partners page)?
I can tell you it was on the main page as I uploaded it there on the morning of the announcement. Dick Smith and Luxbet are definitely still on board, we've just had to remove them from areas where we had places for major partners. In terms of the bottom of the website, theyre no longer top tier patrners, and the partners page Im not sure...
-
I can tell you it was on the main page as I uploaded it there on the morning of the announcement. Dick Smith and Luxbet are definitely still on board, we've just had to remove them from areas where we had places for major partners. In terms of the bottom of the website, theyre no longer top tier patrners, and the partners page Im not sure...
Hmmm fair enough - will admit I am confused (doesn't take much I know).
I certainly saw the logo on the actual article on the main page; that is when the announcement was made
But I only saw the ME logo at the bottom on the main page with other sponsors (Lite & Easy, KooGa, Hostplus, etc see I know how to plug sponsors ;) ;D) on the day Mr One-Eyed posted about it. Up until then the logo wasn't appearing on my computer and I'd been checking every day
Doesn't matter really - it's a great sponsorship get by the Club :clapping :clapping
Well done RFC
:gotigers
-
So if I am getting this right, the naming of the building is the same value as our major sponsorship.
I was of the understanding that Dick Smith was a $1.0-1.5m per year deal.Seems like an incredible deal if that is the case, well done RFC :thumbsup
Intereted to know where you got that figure from re DSmith
I would think considering the location and the amount of traffic Punt Road gets a day. coupled with the fact the media coverage the ground gets for news etc - then yes I reckon naming rights to the new building would be worth big $$$$.
I thought it was in the paper at $1m+ when announced in 2009.
This is what I found
"Richmond AFL team secures new jersey sponsor - Sports Sponsorship ...
17 Sep 2009 … Richmond AFL team secures new jersey sponsor, … The logo of Dick Smith Electronics will appear on the … Length of contract: 2 years; Annualised value : US$300000; Overall value: US$600000 …
www.sportspromedia.com/news/ric... - Options "
Seems light on and 2 years would include 2011 unless there is an option to scale back which they chose to take up?
pretty sure it was in the 1-1.5mill per annum combined with luxbet. Eitherway most importantly we are increasing our corporate income. Well done to B.Gale and the team down there :gotigers
-
Here's the logo for the Centre
(http://cms.richmondfc.com.au/Portals/0/mebankcentre.jpg)
and latest pic
http://cms.richmondfc.com.au/Portals/0/IMG_6699.JPG
-
From Comment 12 of 28 in the Herald-Sun's online article on North's naming rights sponsor....
Michael of Flemington Posted at 12:35 PM February 15, 2011
"$1m for 3 years??? Pathetic result. Apparently Richmond got $8m over 5 years from ME Bank...."
http://www.heraldsun.com.au/sport/afl/kangas-playing-by-their-own-rules/comments-e6frf9jf-1226006226473
If this comment is true that's $1.6 million per annum we're receiving from the ME Bank Centre naming rights.
-
Sounds about right to me. I thought it would be around $1.5m pa.
To be fair to Norf, they've done well to get that much for a basketball court and a sauna :-[
-
Sounds like the ME Bank Centre is finally finished as Mike Sheahan is getting the grand tour.
From RFC twitter:
"Mike Sheahan is getting the grand tour of the ME Bank Centre, hope he likes it"
-
sheehan = muppet. :rollin
-
sheehan = muppet. :rollin
True. But getting a positive article from him about our future direction at this point of the pre-season will be a fair help to the membership drive and FTF. Benny and co would have been doing the schmaltzing for that reason I reckon.
-
Essendon are aiming for $700k p.a. over 3 years for the naming rights of their planned new facility out at Airport West lol. If the above figure of $1.6m p.a. is true for our ME Bank naming rights sponsorship then that's just further proof of the importance in terms of value and location of Punt Rd Oval to us :thumbsup.
Bombers are also after $1.8m p.a. for the front of their jumper btw.
http://www.heraldsun.com.au/sport/afl/bombers-hunt-25million-a-season-sponsor/story-e6frf9jf-1226063070048
-
I actually think that $2.5mil number is interesting and actually highlights a point in that you have to take each "prop" you sell and then look at the over all sponsorship $$$ you get
Here's what I mean
Peolpe have been critical in the past about what we "sell" our jumper etc for. People have got annoyed when clubs like the Bulldogs announce they are getting say $2.5 mil a year from Mission (as reported in the papers). But that $2.5 mil is for front & back of the their jumper, shorts and naming rights for one of the buildings at Whitten Oval. $2.5 on its own sounds impressive but when you look at everything it covers it doesn't sound as good
Now Essendon are saying they want $1.5mil for the front of their jumper, $700k for their new venue and the same article says they are getting $5 mil over 3 years for the back of the jumper ($1.67mil p.a.). Now that's $4.1 overall.
Now look at us (and the numbers I am using are part "what if" & guestimates based on the media's clueless guessing ;D). We are supposedly getting $1.6mil from ME Bank, say $1 mil from Bingle, another $1 mil from Jeep, and say $300k from Clive Peeters if those numbers are ballpark then that's $3.9mil a season
Which means we are tracking much better than the Dogs, and not as far away from the Bombers (who are considered a big getter of sponsor $$) than people think ... Perhaps we are not the basket case sponsorship wise that people have been thinking/saying.
Make no mistake the Tiger is stirring on so many levels :thumbsup
-
ME bank should pay alot for the naming rights, how many motorists see it each day?
-
ME bank should pay alot for the naming rights, how many motorists see it each day?
Yep it's certainly lit up like a Christmas tree. Thing about motorists is all the trees tend to stop the signage being seen, even the signage on Punt Road. You get a huge eyeful on the train though. Much more prominent than the Lexus Center or whatever the Collingwood hovel is called now. :thumbsup
-
Much more prominent than the Lexus Center or whatever the Collingwood hovel is called now. :thumbsup
It's the old Olympic Pool so has been named after former Australian olympic swimming gold medallist Lorraine Crapp.
The Crapp Centre.
-
WP I've heard that our jumper sponsorship deals is about 700-800k each for front and back - about half what the dons have been getting
At least we get much higher venue rights $$$ bc of location
-
WP I've heard that our jumper sponsorship deals is about 700-800k each for front and back - about half what the dons have been getting
At least we get much higher venue rights $$$ bc of location
Even if that is the case al (and I don't think it is) our combined figures against other teams is not to shabby (say $3.5mil using your numbers).
-
WP I've heard that our jumper sponsorship deals is about 700-800k each for front and back - about half what the dons have been getting
At least we get much higher venue rights $$$ bc of location
People estimated that figure because the numbers released were a 2 year deal with a 3rd year option and it was valued at something like $2.1 million dollars (from memory without finding the press release)
I think people just divided the number by 3 when it's not actually a 3 year deal yet
-
Much more prominent than the Lexus Center or whatever the Collingwood hovel is called now. :thumbsup
It's the old Olympic Pool so has been named after former Australian olympic swimming gold medallist Lorraine Crapp.
The Crapp Centre.
Or The Crapp House
-
From today's Australian....
ME Bank chief Jamie McPhee rues the low recognition of the ME Bank brand, despite the bank's sponsorship of popular but perennially struggling AFL club Richmond.
But while the Tigers can't win a free kick, ME Bank enjoyed a nice one when it immediately cut its variable rate in line with the RBA's cash rate decrease early last month.
http://www.theaustralian.com.au/business/financial-services/me-bank-sets-course-for-blue-collar-banking/story-fn91wd6x-1226236832646