One-Eyed Richmond Forum
Football => Richmond Rant => Topic started by: one-eyed on May 08, 2014, 03:14:55 AM
-
Cars and AFL: a match made in sponsorship heaven?
April 28 2014
Finding No. 5556
Topic: Press Release
With Toyota as its premier partner, and the majority of its teams being sponsored by car brands, the AFL could almost be called the Automotive Football League. But are footy fans any likelier than the average Australian to be in the market for a new car? Are the AFL’s numerous automotive sponsors getting good ROI? Roy Morgan Research investigates…
As of January 2014, 2,355,000 Australians aged 14+ were intending to buy a new car in the next four years — with 1,055,000 (or 44.8%) of them being AFL supporters. That represents a hefty swathe of the population 14+ (13.9%) being exposed to automotive sponsors in one way or another: via signage at matches and seen on TV broadcasts, on team websites and players’ jerseys, and so on.
... Other teams with supporters who outstrip the national average in terms of new car intention are Richmond (sponsored by Jeep/40% more likely),
(http://www.roymorgan.com/~/media/Files/Morgan%20Poll/2014/April/5556-AFL-auto-chart-Logos.jpg)
Source: Roy Morgan Single Source (Australia), February 2013-January 2014. Base: Australians 14+ who intend to purchase a new car in next 4 years & support AFL club (n=1,062).
Full article at: http://www.roymorgan.com/findings/cars-afl-match-made-in-sponsorship-heaven-201404280125
-
I don't know what this is about but everyone should be sacked.
-
Thevbummers are sponsored by Kia ha ha!