Author Topic: Richmond supporters 40% more likely to buy a new car (Roy Morgan)  (Read 715 times)

Offline one-eyed

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Cars and AFL: a match made in sponsorship heaven?

    April 28 2014
    Finding No. 5556
    Topic: Press Release


With Toyota as its premier partner, and the majority of its teams being sponsored by car brands, the AFL could almost be called the Automotive Football League. But are footy fans any likelier than the average Australian to be in the market for a new car? Are the AFL’s numerous automotive sponsors getting good ROI? Roy Morgan Research investigates…

As of January 2014, 2,355,000 Australians aged 14+ were intending to buy a new car in the next four years — with 1,055,000 (or 44.8%) of them being AFL supporters. That represents a hefty swathe of the population 14+ (13.9%) being exposed to automotive sponsors in one way or another: via signage at matches and seen on TV broadcasts, on team websites and players’ jerseys, and so on.

... Other teams with supporters who outstrip the national average in terms of new car intention are Richmond (sponsored by Jeep/40% more likely),


Source: Roy Morgan Single Source (Australia), February 2013-January 2014. Base: Australians 14+ who intend to purchase a new car in next 4 years & support AFL club (n=1,062).

Full article at: http://www.roymorgan.com/findings/cars-afl-match-made-in-sponsorship-heaven-201404280125

dwaino

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Re: Richmond supporters 40% more likely to buy a new car (Roy Morgan)
« Reply #1 on: May 08, 2014, 06:39:33 AM »
I don't know what this is about but everyone should be sacked.

Offline tdy

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Re: Richmond supporters 40% more likely to buy a new car (Roy Morgan)
« Reply #2 on: May 08, 2014, 10:23:51 AM »
Thevbummers are sponsored by Kia ha ha!