AFL moves to bring poor clubs up to scratch Michael Warner and Jon Ralph
From: Herald Sun
August 09, 2011 THE AFL is stepping in to save up to seven clubs from falling behind in footy's arms race.
An audit of the health of all clubs is being led by league strategist Andrew Catterall.
The move will see the AFL pour money into the football departments and administrations of the strugglers.
"We are looking at - as part of the next five-year distribution strategy - looking after the clubs who really need it most," AFL football operations manager Adrian Anderson said last night.
"There are probably six or seven clubs that in some area across their club, it might not just be the footy department, that need to invest to bring them up, and leave them in a strong position.
"Another big part of it is doing what we can to make sure we help those clubs that have fallen behind financially, so they can afford to spend their full salary cap, and they can afford to invest appropriately in their footy departments."
Port Adelaide, Melbourne, North Melbourne, Richmond, Carlton, Sydney and the Western Bulldogs received special distributions totalling $7.1 million from the AFL last year.
Blues skipper Chris Judd raised the spectre of an NBA-style competition, where fans have to wait until the finals for even contests.
After his side's 138-point mauling of Port Adelaide on Saturday, Collingwood coach Mick Malthouse said the AFL needed to bring more evenness to the league.
Anderson said the AFL intervention would focus on all areas of club activities.
"Some clubs have done very well with less expenditure in their footy department, like the Bulldogs," he said. "So it's not really about (clubs) that are at the bottom.
"It's saying: Is there a level of investment, or minimum standards across footy, that clubs should be able to afford? And what strategies are required across the whole of the club to help them achieve that?"
Areas to be examined include membership, digital communications, fan development, fitness and medical staff, coaching numbers and recruitment.
AFL Players' Association executive Ian Prendergast said the gulf between clubs had been raised in collective bargaining agreement negotiations.
"In terms of the haves versus the have-nots, I think we're certainly seeing the AFL ladder reflecting a club's ability to spend within their football department like we've never seen before," Prendergast said.
"You look at clubs like Richmond and Melbourne who have been through long-term rebuilding phases and now unfortunately it looks like Port Adelaide players are subject to a similar fate.
"It's concerning those rebuilding phases are taking as long as they are. It does affect a player's ability to fully develop himself."
Judd said: "There is probably a widening gap this year ... and with more teams that will just increase.
"You look at the NBA and they play 70-odd games and a lot of those games are pretty average to watch, and then the playoffs come and it's a completely different game.
"It would be a shame if the AFL got to that stage."
The AFL has formed a working group to explore ways to balance the game's earnings.
It includes Catterall, Essendon chairman David Evans, St Kilda president Greg Westaway, Richmond chief executive Brendon Gale, Collingwood CEO Gary Pert, Fremantle chief Steve Rosich and AFL executive Ian Anderson.
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