Club needs a winning culture. If we pull a Melbourne we will have players on low moral who will either jump ship or become Jack Watts. It sucks immensely to finish just outside the 8 but I felt 2012 was our best year because the team had a better on field attitude (beat Hawthorn and Sydney and didn't get spanked by North Melb).
Would rather see the team go down fighting and playing honest football on any given day.