AFL’s social media heavyweights: The most followed clubs 1-18Aidan Cellini
Zerohanger
October 30, 2025Collingwood leads the competition as the most followed club in the AFL, ranking first among the four key platforms - Instagram, X (formerly Twitter), Facebook and TikTok.
The Pies boast nearly 1.4 million followers across the quartet of sites, with the next best in Hawthorn recording 1.15 million.
Understandably, the newer clubs, GWS and Gold Coast, are listed toward the bottom of the social media ladder due to their lack of fan base.
The Giants have taken a lead over their counterpart largely thanks to social media wiz Jacob Gaynor, who is the head of content at the club. As a result, the incoming AFL side, Tasmania Devils, has enlisted Gaynor's help from 2026 onwards, as they work toward their inception.
Along with Collingwood, fellow Victorian powerhouses Essendon, Richmond and Carlton rank the next best, while Geelong follows suit.
Sydney is the most followed non-Victorian club in the AFL, displaying 826,700 across all four channels.
https://www.zerohanger.com/afls-social-media-heavyweights-the-most-followed-clubs-1-18-170402/
