Hawthorn bought likes for facebook as did Collingwood and Essendon. Have a look at their likes, they have about 100,000 Indians and Asians who live overseas and don't speak English.
Hawthorn in 2013 had less likes than us and got almost 100k overnight. Organisations can purchase likes over the internet to promote themselves. We'd also have the highest number of older supporters out of any club who don't even use computers. Carlton last year had 10k more likes than Richmond and you're telling me that they jumped to 200k in a couple of months haha please