The Tigers are no slouches with 442,000 supporters around Australia, but have one of the AFL’s best conversion rates of supporters to members – ranking fourth and converting 16.4% of supporters to members in 2017.
Of the two clubs, Richmond are clearly adept at attracting younger supporters with 18.2% of Richmond supporters under 25 compared to only 12.5% of Adelaide supporters – an impressive statistic considering the unsuccessful Richmond teams of recent decades.
http://www.roymorgan.com/findings/7355-afl-grand-final-adelaide-richmond-september-2017-201709280704
