The brand strategy company Future Brand has ranked the AFL Teams according to the relevant strength of their brands.
The ranking was calculated using each club’s revenue, number of star players, average crowds, total supporter base (as tracked by Royal Morgan Research), television ratings, number of appearances on free-to-air television in the regular season and on-field success.
We were ranked 13th
(1) Brisbane
(2) Sydney
(3) West Coast
(4) Essendon
(5) Collingwood
(6) Port Adelaide
(7) Adelaide
(8 ) Fremantle
(9) Melbourne
(10) St Kilda
(11) Geelong
(12) Carlton
(13) Richmond (14) Hawthorn
(15) Kangaroos
(16) Bulldogs
http://afl.com.au/default.asp?pg=news&spg=display&articleid=251622If they're basing this on tv ratings and the number of Friday night game each club got we can thank our previous coaching staff and their negative boring gameplan for us being 13th
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