Richmond 9th most popular AFL team (Roy Morgan poll)

[one-eyed]

Sydney Swans are the most widely supported AFL club ahead of Collingwood, West Coast and Essendon

Roy Morgan
July 26 2022

The Sydney Swans have again topped the annual Roy Morgan AFL supporter ladder as the only club with over 1 million supporters. The Swans now have 1,120,000 supporters, an increase of 91,000 supporters (+8.8%) on a year ago according to the 2022 annual Roy Morgan AFL club supporters survey.

Source: Roy Morgan Single Source, May 2020-April 2021, n=65,446 and May 2021-April 2022 n=65,320. Base: Australians 14+.



Over 8.9 million Australians now support an AFL club, up over 270,000 on a year ago

Although the COVID-19 pandemic has played havoc with the AFL competition during the last two years of 2020-21, there are now more people than ever before, 8,903,000, expressing support for an AFL club, an increase of 271,000 (+3.1%) on a year ago. In addition, there are 7,743,000 Australians who watched an AFL match on TV, up 176,000 (+2.3%) on a year ago.

Julian McCrann, Industry Communications Director, Roy Morgan, says the AFL has emerged from the challenges of the last two years with record high support and for the 17th straight year it is the Sydney Swans on top with more supporters than any other club:

“Despite the huge disruptions caused by the COVID-19 pandemic the AFL industry is in ‘good health’ with a record of over 8.9 million Australians reporting they support one of the 18 AFL clubs – and increase of 271,000 (+3.1%) on a year ago.

“The increase in overall support for the code follows two years of heavily disrupted seasons with the AFL Grand Final being played outside Victoria for the first time in history – in Brisbane in 2020 and again last year in Perth.

“On both occasions it was two Victorian clubs that contested the Grand Final with Richmond winning their third Premiership in four years in 2020 and last year it was the Melbourne FC that broke a 57-year drought by winning their first ‘Grand Old Flag’ since 1964.

“Unsurprisingly it is the Sydney Swans on top with 1.12 million supporters, an increase of 91,000 (+8.8%) on a year ago and cementing top spot for those who say they support an AFL club for a record 17th straight year – every year since winning the drought-breaking 2005 Premiership.

“There are five clubs closely contesting second spot on the supporter ladder including two Victorian clubs and one club each from Western Australia, South Australia and Queensland. It is Collingwood (735,000 supporters) that emerges in second just ahead of West Coast Eagles (707,000), Essendon (694,000), Brisbane Lions (685,000) and Adelaide Crows (678,000).

“This spread of clubs means all five States with an AFL club (Victoria, NSW, Queensland, WA and SA) are represented within the top six most widely supported clubs and a minimum of at least 650,000 supporters is required to be in contention to enter this top bracket.

“Although they are further down the supporter ladder it is unsurprisingly the 2021 Grand Finalists who have had the biggest increases in support over the last year. The Western Bulldogs increased their support by a massive 30% from a year ago, up 78,000 (+30%) to 338,000 and despite losing the Grand Final they managed to overtake Melbourne FC with 313,000 supporters – an increase of 42,000 (+15.5%).

“The strong correlation between on-field success and growing supporter numbers is a constant theme with the annual AFL Club supporter rankings. Over the long-term clubs such as Collingwood, Essendon and since the mid-1990s the Sydney Swans have enjoyed sustained periods of on-field success – and the results have led to significant growth in supporters.

“Earlier this year one of the highest profile recruits this century, Lance Franklin, became only the sixth player in VFL/AFL history to kick 1,000 goals. The Sydney Swans had recruited Franklin on an unprecedented nine year deal in 2013 and although the club has not won a Premiership during this period they have played finals in six out of eight years and drawn people through the gates with perhaps the most exciting player of the modern era.”

http://www.roymorgan.com/findings/9029-afl-supporter-ladder-april-2022-202207260047

[Hard Roar Tiger]

Lolnorf

[Broadsword]

This fluff piece is so light and airy it's floating away into the stratosphere. Probably got paid to say they're in "good health."

When you factor in population growth and the amount of people sitting on sofas in 2021 waiting for Covid to end with nothing to do but to watch the footy, seeing an increase in people who have vaguely heard of AFl--which is what the survey seems to measure--is hardly surprising. Then the respondents just name a team they've heard of or the supported team of someone they know.

Thanks for your industry analysis, Roy. It was fingernail deep and poo, but thanks.