Average player set to earn $200,000
Jake Niall
The Age
August 3, 2006
THE average AFL player will be paid a total package in excess of $200,000 for the first time next year, with that amount soaring to about $245,000 in five years.
The players are now pushing for greater flexibility in the player market, allowing them to change clubs more easily.
The AFL yesterday announced details of its new pay deal with the AFL Players Association, which will enable players to comfortably retain their position as the highest-paid members of an Australian sporting competition — a position that the AFL believes will strengthen the game's appeal in the face of fierce competition from soccer's global might.
By the time the new deal is completed, there will be a new class of millionaire players, paid in excess of $1 million a year — Chris Judd could be in that group now if he wished to be, and Nick Riewoldt and Jonathan Brown are others set to command seven-figure salaries.
AFL chief executive Andrew Demetriou said the game would be more attractive to prospective players as a result, which hands the players slightly less than the 25 per cent of the game's total revenue as demanded.
"Come and play AFL football because you'll be remunerated at the highest level," said Demetriou. "You'll be looked after in your retirement, you'll be looked after along the way with your medical benefits … this is a great story. So come along, let's advertise it, let's not apologise, what the players earn."
Over the next five years, player wages will increase by 25 per cent, and the AFL is poised to ensure that the clubs receive about $1 million each a year over that agreement — roughly $500,000 above the increase the clubs will have to fork out, although details are not complete.
While the figures released show that AFL players will have rises of 7.3 per cent next year and 7 per cent in 2008, in real terms the total — when retirement funds, marketing contracts, health and education funds, prizemoney and other "extras" are added — will increase by a far more substantial 10.5 per cent next year. That will jump by another 5.6 per cent in 2008.
This year, the average total amount paid to a player on a list is about $192,000 and that amount becomes about $219,000 if a player has played one game or more of senior football (the salary cap average figure is only $162,000). When all the extras are included, those figures will rise to an average of $212,830 a player in 2007 (no games) and a staggering $242,400 next year if a player has played one or more games, although some of this money goes in retirement funds and other areas.
The players are still negotiating other terms of the collective bargaining agreement, and according to players' union chief executive Brendon Gale, they want the player market freed up, perhaps even with a limited form of free agency.
"At the moment, it's highly restricted," he said. "We'd like to look at arrangements that will facilitate more player movement and flexibility."
In other developments:■The players will receive a one-third share of every extra dollar the AFL earns in excess of its revenue forecast. Last year, the league exceeded its forecast by about $10 million.
■Rookies and first-year players are the major beneficiaries of the pay increase, with the minimum wage for first and second-year players rising by 10 per cent in 2007.
■The premiership team will receive $1 million — four times the current prizemoney — with all other finalists more than doubling their prizemoney and the runner-up receiving $500,000.
■The No. 1 draft pick will receive an extra $10,000 as recognition of his status and responsibilities, with other top-five picks also receiving extra money.
■$35 million will be paid into the players' union retirement account over the five years, with another $2 million given to a "hardship fund" for those with health-related difficulties.
■Next year's salary cap will be $6.94 million, rising to $7.43 million in 2008 — meaning players who fall out of contract this year and next will fare exceedingly well.
■The AFL is set to allow recruitment of rookie-list players older than the current maximum age of 23.
THE AFL PAY DEAL■ The premiership club will receive $1 million, of which $600,000 will go to the players.
■ About $2 million allocated to a past-player health and well-being fund.
■ Five-year deal, from 2007-11.
■ Total player payments increase from $103.8 million this year to $131.6 million in 2011 — a 26.7 per cent rise.
■ Total payments per club rise from $6.5 million this year to $8.2 million in 2011.
■ Increases in minimum pay for first and second-year players (10 per cent) and rookies (15 per cent) next year.
■ $35 million to the players' association retirement account over five years.
■ $25 million to help players in areas of education, training, health and welfare.
■ From this year, $1 million in finals prizemoney to be distributed to players.
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