Would it be safe to presume that the latter will involve the club looking to find new non-football sources of revenue. I know that's probably stating the obvious and all companies are looking to boost revenue all the time but if we are at the stage where we are now square even in terms of general operating revenue and expenditure then we'll need to find new non-football related revenue. We're unlikely to get any boosts to existing footy revenue for another 2-3 years while we are rebuilding with such a young team.
I wouldn't want to presume anything at this time. They gave no hints what so ever as to what's in this "Blueprint for Success Off Field"
I just hope the let us know sometime in January or early Feb - no point in promising these things and than not telling us