First of all the new FTB magazine and merchandise catalogue looks far more polished and professionally done. Looks good.
Also noticed there's a price of $7.95 on it. I don't remember it having a price on it before now and it's not something you would have if it was only to be available for members as in the past. Seems we are putting the FTB out for public sale in the newsagents for non-members as Collingwood and Essendon do. The Club looking to increase revenue.