The recent pay-tv ratings explains somewhat why Foxtel forked out as much dough as they did for the tv rights. Btw Richmond has 3 of the highest ever rating AFL games on pay-tv which isn't too shabby.
Top 10 most-watched AFL games on pay TV354,745 - May 7, 2011: Gold Coast v Brisbane Lions
328,436 - August 26, 2007: Essendon v Richmond
317,556 - February 19, 2011: Sydney Swans v GWS Giants
306,827 - April 10, 2011: St Kilda v Essendon
294,922 - July 1, 2007: Collingwood v Hawthorn
288,183 - June 29, 2008: Fremantle v Essendon
285,872 - May 1, 2011: Collingwood v Western Bulldogs
285,127 - May 7, 2011: Richmond v Fremantle
284,355 - April 27, 2008: Hawthorn v Richmond
278,993 - February 9, 2011: GWS Giants v Gold Coast Suns
http://www.foxsports.com.au/afl/afl-premiership/gold-coast-suns-brisbane-lions-clash-on-saturday-night-proves-real-ratings-winner-for-fox-sports/story-e6frf3e3-1226052779590?from=public_rss