The radio careers of some of Australia's top sporting stars are under a cloud with sports radio network SEN believed to be seeking voluntary administration.
Management last night was locked in a meeting, but The Australian understands the privately owned business has been struggling under large operating losses. SEN, or the Sports Entertainment Network, employs high-profile presenters such as former AFL players Dermott Brereton, Billy Brownless and Tim Watson. Richmond star Kevin Bartlett and swimmer Nicole Livingstone are also among SEN's presenters. SEN has adopted a unique business model, leasing the radio signal of the former 3AK radio station in Melbourne from Pacific Star Network, and the Australian Radio Network's 5DN station in Adelaide, both of which have been rebadged as SEN. It was launched in Melbourne in January last year, becoming the first radio station to provide sports-focused radio programs, before starting in Adelaide this year. But despite a buoyant radio advertising market SEN has faced an uncertain revenue base after its ratings failed to ignite.
I reckon it would be a shame if they were to go under - been great to have a station talking about footy all day long lol.
As reported in The Australian 26/5/05
