AFL power dressing: which footy guernseys have the most visual impact?Jamie Duncan
Herald Sun
April 21, 2016 HOW THE EXPERTS RATE THE AFL JUMPERSGENE BAWDEN, HEAD OF DESIGN, MONASH UNIVERSITY
What works:Collingwood - classic black and white and largely unaltered for decades
Carlton - complex but iconic type treatment to logo: another long life design
Hawthorn - while the colours remind me of drab 1970s kitchens, the contrasting stripes and the colours are unmistakable and communicate because of it
Melbourne - classic V, powerful colour combination
Geelong - horizontal stripes. Strong but less elongated than the vertical versions
Western Bulldogs - reverted back to the 1950s horizontal stripes, maybe to rekindle the great grand final? Seems to be working for them so far
Essendon - powerful red on black sash
Richmond - the yellow is not quite as strong as the redNorth Melbourne - more stripes
Fremantle Dockers - highly visible chevron design
Port Adelaide - another chevron
St Kilda - I’m a fan of the jumper, but the logo needs updating
Sydney Swans - the opera house icon imposed over the old South Melbourne V was a clever transition that seems to have served them well with little need to change
Adelaide Crows - strong stripe design, but too many
Not so great:West Coast - garish colour combination and the panels that go under the arms look like a bolero jacket
Giants - way too corporate
Brisbane Lions - terrible colour combination with a toothless smiling lion
Gold Coast Suns - yellow and red are the colours of fast food and the logo looks like a car brand
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JOHN SALVADO, AAP DEPUTY SPORTS EDITORHard to split the top ones but here goes.
1. Carlton
2. Richmond - yellow sash on black jumper is a ripper3. Geelong - hoops are very old school and all the better for it
4. Port Adelaide
5. Collingwood
6. Melbourne
7. Fremantle
8. Essendon
9. St Kilda
10. North Melbourne
11. Western Bulldogs
12. Adelaide
13. Brisbane
14. West Coast
15. Hawthorn - I love stripes, but brown and gold is just an awful combination
16. Sydney - too tricky, unlike the simple old South Melbourne jumper
17. GWS
18. Gold Coast
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BRENT COKER, CONSUMER PSYCHOLOGIST, UNIVERSITY OF MELBOURNE
Top five1. Collingwood - highly distinctive, and immediate association with a bird known for its adaptability and raucousness. Vertical stripes also make objects look taller, which is a strong attribute for players in this game
2. Essendon - Strong colour combination combined in a unique way. Black suggests power, red suggests energy. A sash suggests winner
3. Sydney Swans - red and white are one of the strongest contrasts on the colour wheel. White suggests stealth, and red suggests energy
4. Gold Coast Suns - orange and red has strong obvious associations with their origin. Energetic
5 West Coast Eagles - blue and gold are colours usually favoured by corporate service organisations (lawyers, etc.) but the eagle logo is simple, strong, and means business
Bottom fiveHawthorn - although gold suggests power, matched with brown the associations disappear. Brown suggests slow and dependable, not very exciting
Carlton - muddied logo and plain corporate colour
Brisbane Lions - clichéd logo, and dull unmatched colour combination
The Western Bulldogs and Carlton colours don’t work for consumer psychologist Brent Coker. Picture: Scott Barbour/AFL Media/Getty Images
Western Bulldogs - corporate blue with a couple of stripes. Indistinct with no useful associations or obvious meaning
North Melbourne - corporate blue and white, looking too much like Collingwood, which owns the horizontal stripes look
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