Richmond is 2nd.
AFL Power Index: How every club compares on fans, social media and cashWhere does your team rank when it comes to membership, social following, crowds, celebrities and money in the bank? All 18 teams compared.
Josh Barnes
HeraldSun
September 20, 2023 - 5:25PMThey have always been the loudest in real life and the Collingwood fans remain the loudest in the digital world, too.
No AFL club outside of the black and white army can boast a social media following of more than one million.
And the gap is only getting bigger as the Magpies boast more than 200,000 more followers across Facebook, Instagram, X (formerly known as Twitter) and TikTok than nearest rival Richmond.
That gap between first-ranked Magpies and second-ranked Tigers is bigger than the gap between Richmond and 10th-placed Sydney.
Long seen as a power club, the numbers prove Collingwood is ahead of all others.
But so much of social media these days is run by the players, not the clubs, with Christian Petracca one of Australia’s most watched cooks thanks to a runaway success TikTok channel and names like Lance Franklin and Dustin Martin outweighing even the most popular clubs for followers.
And it’s not all about social media, either. We have pulled together financial numbers, crowd figures, celebrity fans and the hefty player contracts so you can compare how your club’s power ranks across the league.
*All finance numbers from 2022 club statements
**All social media numbers correct as of Sept 20
*** Club membership is for 2023 season AFL season, crowd average for 2023 home-and-away
https://www.codesports.com.au/afl/afl-power-index-how-every-club-compares-on-fans-social-media-and-cash/news-story/48c7b2c21131f9ddd7e79c798b2aaa49
