Tigers, AFG renewed
5:37:31 PM Tue 27 June, 2006
Jennifer Witham
Sportal for afl.com.au
Richmond has announced it will continue its partnership with Australian Finance Group (AFG) until the end of season 2007.
The club, together with AFG executive director Malcolm Watkins, confirmed the re-signing of Australia's largest mortgage broking group and one of the world's top three mortgage networks as a co-major partner of the Tigers on Tuesday at AFL World.
Richmond CEO Steven Wright said AFG had been a 'fantastic' partner since the club's relationship with the TAC was severed last year, with a handful of Tigers currently undertaking AFG traineeships.
"AFG have been with us for now 18 months since TAC left us and have been an absolutely fantastic partner," Wright said.
"They've come along to us and worked out what can we really do to really take Richmond to the community, and what can we do to enlarge the AFG brand around Australia, and with Richmond one of the major powers in AFL football, we have been able to do that for AFG."
Watkins said AFG was happy to continue its relationship with the club and thanked Richmond supporters and the wider community for supporting the association.
"We're very proud to be part of the AFL world and getting behind what I'm led to believe is a fairly recent initiative in AFL," Watkins
"It's good to see such a large number of people attending the event each and every day.
"We would like to take this opportunity to thank both Richmond supporters and the wider community, as a whole, for their support of our association."
Richmond coach Terry Wallace thanked AFG for coming to the club at a particularly difficult time and said he hoped the association would continue to benefit both parties.
"When you have a look at sporting sponsorship, whether it's anywhere around the world but certainly in Australia, it's all very easy to jump on board a winning unit at any point in time," Wallace said.
"Probably when the Richmond football club was at its lowest ebb, we'd come off a season where we'd finish last on the ladder, we lost 14 games in a row, we lost our major sponsor very early in the next season, AFG came on board at that time.
"That was a risk that their company took at that particular time, but it was a risk the Richmond Football Club was very, very thankful for, and I hope that AFG can see that the Richmond Football Club is growing and that we both have the ability to grow together."
http://richmondfc.com.au/default.asp?pg=news&spg=display&articleid=276592