Making the eight is not enough
Dan Silkstone | August 18, 2007 | The Age
Perhaps no club is more qualified to talk about the financial cost of missing finals than last year's ninth-place finisher, Richmond.
But football manager Greg Miller says a club's trajectory is more important than where it finishes on the ladder.
"If you're a club on the rise, scraping in is a bonus," he said. "If you've come down from higher up, it's a negative. It all depends on selling hope to potential members, but apart from that, the dollar value of finals is very marginal."
The Tigers missed out on September by finishing ninth last year, he pointed out, but sold plenty of memberships because they had improved.
Full article at:
http://www.realfooty.com.au/news/news/making-the-eight-is-not-enough/2007/08/17/1186857775924.html?page=fullpage#contentSwap1
