Prepare for open slather .....TV to be granted greater access to footy starsJon Ralph | March 02, 2009
THE AFL's TV broadcasters are to be allowed unprecedented permission to interview players, as the league finds ways to maximise media rights deals.
Under the proposed agreement, networks will be able to request interviews with controversial stars including Ben Cousins, Alan Didak and Brendan Fevola, and the clubs will not be allowed to refuse them.
While several clubs, such as Essendon and Collingwood, are mostly willing to allow interviews to promote games, broadcasters say most are extremely uncooperative.
The AFL, aware a new TV rights deal will likely be struck during the global financial crisis, is determined to help its broadcasters find value from the five-year $780 million deal.
The determination from AFL clubs to limit media interviews is in stark contrast to American sport.
Many US sports have an open media policy.
AFL chief operating officer Gillon McLachlan confirmed an agreement was likely to be in place before the start of the season and Channel 10 head of football David Barham said yesterday football lovers would win from greater access to the league's stars.
http://www.news.com.au/heraldsun/sport/afl/story/0,26576,25124296-19742,00.html