Tiger membership record under siegerichmondfc.com.au
5:53 PM Wed 04 May, 2011Richmond is on the verge of breaking its all-time membership record.
As of close of business yesterday (Tuesday, May 3), the Tigers had 45,530 members, and were closing in fast on their record total of 46,202, which was set in 2009.
This is a significant achievement by the Club on the path to its long-term membership target of 75,000 by 2014.
The Tigers’ bold “Operation 10,000” campaign has played a significant role in the record membership numbers. Operation 10,000’s ambitious goal was to sign 10,000 new Tiger members in 2011. To put that in perspective, 10,000 new members represented a staggering 250% growth in new members from 2010 to 2011.
“We realised that to achieve our goal of 46,202 members in 2011, we had to aggressively market to supporters of the Club, who were not members in 2010,” said Richmond’s General Manager of Membership & Consumer Strategy, Cain Liddle.
Full article at:
http://www.richmondfc.com.au/news/newsarticle/tabid/6301/newsid/113074/default.aspx