Black Caviar has received a cult following at race tracks across the country since her debut win in April 2009 and has become arguably the worlds best sprinter with an unbeaten record of sixteen wins to her name.
Australian’s love their sports stars and she has been no exception with tens of thousands of patrons flocking to the race track wearing their salmon and black ties, masks and hats too see her beat her rivals with ease. The extent of this was seen on Emirates Stakes day in which a record crowd of 85,112 witnessed super mare Black Caviar claim 16 race victories from 16 career starts in the Patinack Farm Classic.
With her increasing fame ‘Black Caviar’ merchandise and memorabilia has emerged with connections starting a direct website blackcaviar.net.au and online shop blackcaviarshop.com.au to purchase items such as t-shirts and caps.
The domain name was auctioned on NetFleet.com.au which hosts daily auctions for domain names that previous owners have let expire allows anyone the ability to join and place a bid on a list of dropping names for that day. When notified of the domain dropping discussions on DNtrade.com.au were started questioning who would bid for the domain, but many didn’t expect the eventual winner.
The current extension being used (.net.au) is a less well known alternative of .com.au thus it would suggest the ownership of blackcaviar.com.au would provide a much more memorable and easier brandable URL over what is being currently being used.
Just Horse Racing’s owner ‘Morgan Payne’ contacted the connections of Black Caviar to make them aware of the domain name BlackCaviar.com.au being auctioned today at 2pm due to the previous owner neglecting to renew the domain, although after checking the new whois records we were surprised to see the new owner was in fact the part owner of Black Caviar’s main rival Hay List.
