A new era. A new Tiger logo (RFC)

[Muscles]

Just spied RFC_O's new Twitter avatar.  Sorry, Stig, it looks dead-set ordinary

[Owl]

Corporate identity is a big one, if you stuff it up, it your usually lumbered with it for some time and it has usually cost a bomb, only a football club can get away with this sipshod approach...just... have a look at the dockers and port desperately trying to correct their original abortions.  I suppose they have calculated they can always go retro and win with the tigers lol.

[RollsRoyce]

If this new logo is supposed to represent the club looking ahead to a new era, then why is the Tiger looking over its' shoulder? Perhaps it's looking back to the days of Royce Hart and Kevin Bartlett?

[JVT]

If this new logo is supposed to represent the club looking ahead to a new era, then why is the Tiger looking over its' shoulder? Perhaps it's looking back to the days of Royce Hart and Kevin Bartlett?

Maybe he is looking forward, which happens to be behind him because we have been going the wrong way for so long 

[tiga]

People normally use the phrase "You can't please everyone" but in the case of this logo its more like "You can't please anyone".

I heard what MT had heard as well about it costing 150K but apparently the majority of that cost went into hospital bills for the first commissioned artist as he was asked to "faithfully reproduce an angry tiger" and he mistakenly thought he heard the word "with" after "reproduce". 

[10 FLAGS]

10 Flags.more comebacks than me.lol

To catch up to you J. I  gotta do at least another 10 nicnames and comebacks lol. 

[bojangles17]

People normally use the phrase "You can't please everyone" but in the case of this logo its more like "You can't please anyone".

I heard what MT had heard as well about it costing 150K but apparently the majority of that cost went into hospital bills for the first commissioned artist as he was asked to "faithfully reproduce an angry tiger" and he mistakenly thought he heard the word "with" after "reproduce". 

careful not to speak on behalf of EVERYONE tiga, personally, i like it , im done with the tired old logo that served up NOTHING in 2 fruitless decades. it does nothing but serve as a reminder of 15 years of misery. So to respond to your mistruth that "you cant please anyone"...i applaud the club on burying the symbolic figurehead of a failed era

[Owl]

I don't mind refreshing the corporate identity, as long as you replace it with something of quality and not the tigger the friendly domestic house cat pretending to be a stuffing tiger.  It is a TIGER the only beastie on earth known to kill grizzly bears and eat them....ffs (k cept for humans but they cheat).  Some idiots in a America tried to pit lions against them and the lions got smashed but thats another story.

[bojangles17]

c'mon owl, and what was so good about the old one by comparrison

[The Big Richo]

The simply answer for me is the old one looks much better.

I don't mind changing the logo, but don't do it for a cheap beer label rip off that looks like it is wearing a black and white jumper.

[RollsRoyce]

c'mon owl, and what was so good about the old one by comparrison

Mr. Bojangles (are you a Dylan fan by any chance?) Many of us, like yourself also feel that the time had come for a change, and applaud the club for burying a symbol associated with an era of failure as you say. But seeing as we're likely to have be lumbered with this logo for some time, it was imperative that we got it right. Instead, like most critics my objection is that it's too cartoon-like, nowhere near FIERCE enough, and reminds me of a cross between Kimba the white lion, and a beer commercial.
Check out page 3 of this thread for some Tiger heads I drew for the cheer squads run-throughs several years ago for an idea of the kind of ferocity I think we should have gone for. But these clowns didn't want to scare the kids.   

[dwaino]

c'mon owl, and what was so good about the old one by comparrison

Mr. Bojangles (are you a Dylan fan by any chance?) Many of us, like yourself also feel that the time had come for a change, and applaud the club for burying a symbol associated with an era of failure as you say. But seeing as we're likely to have be lumbered with this logo for some time, it was imperative that we got it right. Instead, like most critics my objection is that it's too cartoon-like, nowhere near FIERCE enough, and reminds me of a cross between Kimba the white lion, and a beer commercial.
Check out page 3 of this thread for some Tiger heads I drew for the cheer squads run-throughs several years ago for an idea of the kind of ferocity I think we should have gone for. But these clowns didn't want to scare the kids.

Does any club's logo instil fear in you?

The new logo is fresh, young and something completely different, just like the club. And just like the club it will stand defiant against opposition and criticism.

[bojangles17]

good point dwaino...some of the comments to build the case against are peurile at best. Listen if we had won 3 or more flags under that logo then Id be the first to chain myself to the JD statue in protest , sadly the facts are it has been a horrid period and we need to sweep the place clean, image and all...let it be and embrace it, this childish dont like my vegies style approach is pathetic

[footyhead96]

Getting more used to it each time i see it, however I'm sure many of you just loved the old traditional logo like myself?

Not sure that a logo will change the way that we go on the field but anyway... 

[RollsRoyce]

c'mon owl, and what was so good about the old one by comparrison

Does any club's logo instil fear in you?

No of course not, and that's the point. The fact that these marketing gurus even considered that the kiddies needed to be protected from having a big bad Tiger on our badge is patently ridiculous. Have they even seen the kind of video games kids play?Do we really need this kind of a nanny state approach when designing a logo?   




Edited to correct quote