Who drives, wins
Car brands add up premiership points as Jeep takes top honours in 2019 AFL seasonNeil Dowling
GoAuto
10 October 2019WHEN Richmond steamrolled Greater Western Sydney (GWS) to take the AFL premiership for 2019, it was a victory for Jeep as well as a great result for Kia.
As the overall sponsor for the competition, Toyota also came out a winner, while Geelong’s late exit and its position at the top of the ladder in the home-and-away season kept Ford front and centre of attention.
The grand final capped a season that put Jeep, which has been struggling with sales down 24 per cent this year, in the spotlight.
Indeed, that ‘one day in September’ was a triumph for Jeep’s marketing outfit as its 18 on-field billboards wearing the brand logo suddenly appeared in every newspaper and online news and sport sites across the country – and even out of the country.
At the end of the home-and-away season this is how the final auto sponsorship ladder looked:
1 Geelong Cats – Ford
2 Brisbane Lions – Hyundai
3 Richmond Tigers – Jeep
4 Collingwood – Holden
5 West Coast – WA Toyota
6 GWS Giants – Kia
7 Western Bulldogs – Mercedes-Benz Vans
8 Essendon Bombers – no car sponsor
9 Hawthorn Hawks – Nissan
10 Port Adelaide Power – no car sponsor
11 Adelaide Crows – Toyota
12 North Melbourne Kangaroos – Mazda
13 Fremantle Dockers – no car sponsor
14 St Kilda Saints – no car sponsor
15 Sydney Swans – no car sponsor
16 Carlton Blues – Hyundai
17 Melbourne Demons – Jaguar
18 Gold Coast Suns – no car sponsor
https://premium.goauto.com.au/who-drives-wins/