It stacks up against most clubs but doesnt stack up against the likes of Collingwood,Essendon and Carlton probably Hawthorn as well. The interstate clubs are in a sphere of there own in terms of sponsorship. IMHO I reckon $850k for a front of jumper sponsorship at RFC is one of the great value sponsorship deals ever made by a company.
Flagman you ar enot comparing apples with apples (and yes we've spoken about this a few times)
You cannot compare us to Collingwood = unrealistic
Ditto with Hawthorn to a degree - they sold 4 homes games a year to Tassie to ge the $$$
Essendon's deal with Samsung was done when they were a reasonable brand
Carlton get the $$$ because of their favourable FTA coverage
We dont have what these clubs have. Untill we do we cannot expect to compete at that level.
Win games, get a better draw and more FTA tc and will command the bigger $$$$..
If we're going to compare then lets compare against those who we are on par with = Melb, North = our combined co-major deals I believe are better than those clubs so we are on the right track
And BTW look at St Kilda - we've got 5 newbies for 2011 while retaining the majority of our 2010 lot. St Kilda have had no many drop off it's not funny
And BTW as I said earlier don't beleive everything you read in the paper.
The Age is speculatingting (like we are) what the Jeep deal is worth....
and don't just look this as what it's worth in 2011 look at the long term view/implications too