I can understand they feel he creates goals when he plays up the field, and I have seen him link up well and set up a few in the past, but he does his best work parked in that F50.
Have him move up the ground and chase possesions for 1 or 2 goal assists or . . . .
Park him in F50 and have him kick 4+ every week . . .
I know what I would have him do.