On a member basis analysis we dont get enough money out of our membership sales. We need to increase revenue per member by $40 to $50 each at least or we need to get our membership sales up much higher. One way to increase revenue by membership is to try and get all of our members to buy reserve seats with there memberships.
Disagree, $6mil + m'ship revenue is a good number. Then take away the membership costs for 2014 and I can assure you the club has made a very handy profit margin on memberships. It's not just about the amount of revenue it's also about the amount of costs incurred
With growth in m'ship levels revenues are going to naturally increase
Re: reserved seats, although I agree in theory with the MCG being our home ground the nessessity of people needing a reserve seat is not as great. So our reserve seat sales are not going to be a great. Coupled with that I would think the fact they've increased the cost of certain reserved seats by nearly $100-$120 over the last 2 years 92013-2014) means they've received good boost in revenues at that level
I think the area they need to look at improving their numbers on is at the Coterie level. As the saying goes there's "money for jam" in those.
And I know I harp on this year after year but I reckion if they they re-introduce a membership category for people who genuinely can't get to games and charge say $50 offer a few RFC branded items the profit margin on that would be high. More "money for jam"