We often hear about this team having a poor culture or a good culture, but what is it exactly?
I have finally found out what it actually is at a footy club.
A key member of a medical team I know left a club and went to Hawthorn 2 years ago. He said the most startling difference between his former club and Hawthorn was the interaction of the older more experienced players with the young players.
At Hawthorn the older players take the younger ones under their wing and teach them what to do and what not to do on the football field. This happens at training, in the seconds and in the firsts.
At his other team, the older players thought their job was just to play well and collect their pay check.
Interestingly I heard a similar story from Matty Knights coaching the Geelong seconds. He said he couldn't believe how the senior players in the seconds were helping the young players develop their game. They were not at all worried about losing their potential senior spots to these youngsters. They thought their job was to teach them. He commented how he found that extraordinary.
Thus at Hawthorn and Geelong they have many development coaches as the players themselves become coaches too.
Funnily enough, these two clubs probably have currently the best cultures in the league.
So there you go. That's what culture is and what has probably been lacking at Richmond for the best part of 32 years……...