RFC Membership 2015: Strong and Bold

[Diocletian]

Too bad Crazy John carked it just as he about to pour in the cash...just our luck....even the Smorgan's went turncoat on us to back Footisclay.

[Tommy]

Yep happened last year.

We got to within 1500 odd of the Hawks, and then 'bang' they jumped up to 5000 in front in one week.

Read into it what you want, but for me its obvious.

Where are those membership plastics kept, because they don't relate to bums on seats.

[cub]

we just need a flag first

[Hellenic Tiger]

Sure Hawks have Tassie members and pets,

But they pull 70K with Geelong. same figure with the Pies was their home game last year too.

We until recently played the Cats at the Cattery and only drew 30 odd thousand last year and our home game when we had a flying start to the year in 2013 only equated to 50K.

Until we becaome a premiership threat and a consistent top 4 side we will always be a distant third to both the Pies and the Hawks in terms of team success which further equated to revenue, major sponsorship $$$ above and beyond the average, exposure to prime time tv audience fail this year like 09 and watch us play 4:40 against Gold Coast Sunday Arvo at the G and ultimately bums on seats because then and only then will people want to come and watch a game where the result won't be as clear cut as now when more often than not we still lose to Geelong, Hawthorn and Collingwood which has been happening more often than not in the last 30 years.

This ongoing Essendon saga is not helping all clubs and the AFL's bottom line either.$$$$$

It's all tantamount to on field success and flags and right now we are still half way there despite the 5 year Dimma plan. This year will be crucial to all that.

[one-eyed]

Carlton (-2,682) and even Collingwood (-1,176) are significantly behind last year's membership figures for this time of the year.



The membership race: Where does your club sit?
Staff writers 
afl.com.au
February 14, 2015 10:00 AM


IT ISN'T quite the time of year to be playing games just yet, but football's off-field season is just about to enter the final quarter.

Clubs have been selling 2015 memberships since last October with their plaintive pleas to supporters of hope, belonging and expectation.

It is increasingly difficult for AFL club and marketing types to stay on message and be original. Eighteen clubs, 18 different slogans, year after year after year… you try to walk in their shoes.

Still, there has been some clever word play in recent years. 'Don the Sash' appeals out of Essendon, 'Stand Tall' works well for a team nicknamed the Giants as does 'Pride' for the Brisbane Lions.

Borrowing a line from club songs has been a theme this year. 'My Heart Beats True' at Melbourne, Richmond is 'Strong and Bold' while Carlton reminds us again that 'We Are The Navy Blues'.

It is a safe and sensible effort from the Blues, whose efforts in previous years have been among the more dubious, such as 'They Know We're Coming (2009)' and 'Can You Smell What The Blues Are Cooking? (2010). The Blues finished eighth that year, so whatever was on the stove at Visy Park wasn't all that flash.

Still, Carlton's 2010 effort only wins the bronze medal when it comes to truly questionable membership slogans. Hawthorn's 2005 membership renewal exhorted supporters to become 'Hardcore Hawthorn', a perplexing effort from the same outfit that also liked to call itself 'The Family Club'.

However, when it comes to questionable campaigns, the runaway winner is undoubtedly Essendon and its unfortunate 2013 slogan 'Whatever It Takes' - if only the marketing team had known what was about to unfold.

ADELAIDE
2015 members: 50,000+ (Adelaide was unable to provide the exact membership tally).
This time last year: Approximately 48,000
2014 members: 57,500
Slogan: Unleash 2015

BRISBANE LIONS
2015 members (so far): 17,357
This time last year: 16,328
2014 members: 24,032
Slogan: Believe Belong
 
CARLTON
2015 members (so far): 33,157
This time last year: 35,839
2014 members: 47,485
Slogan: We are the Navy Blues. One club. One tribe. One love.
 
COLLINGWOOD
2015 members (so far): 64,179
This time last year: 63,003
2014 members: 80,793
Slogan: Side by side we stick together: it’s more than a line in our song
 
ESSENDON
2015 members: 45,285
This time last year: 45,438
2014 members: 60,646
Slogan: Don the Sash – Back In

FREMANTLE
2015 members (so far): 47,002
This time last year: 44,956
2014 members: 48,777
Slogan: #ForeverFreo

GEELONG
2015 members (so far): 35,169
This time last year: 32,409
2014 members: 43,803
2015 membership slogan: We need you, be a member at home or far away
 
GOLD COAST
2015 members (so far): 10,560
This time last year: 9,415
2014 members: 13,480
Slogan: Fire Up!
 
GREATER WESTERN SYDNEY
2015 members (so far): 6,940
This time last year: 7,300
2014 members: 13,258
Slogan: #Standtall

HAWTHORN
2015 members (so far): 60,650
This time last year: 54,650
2014 members: 68,650
Slogan: Made from brown and gold

MELBOURNE
2015 members (so far): 26,290
This time last year: 26,100
2014 members 35,911
Slogan: My Heart Beats True

NORTH MELBOURNE
2015 members (so far): 27,990
This time last year: 26,789
2014 members: 39,060
Slogan: #getREAL

PORT ADELAIDE
2015 members (so far): 53,520
This time last year: 40,239
2014 members: 55,508
Slogan: Bring the Noise

RICHMOND
2015 members (so far): 56,329
This time last year: 51,596
2014 members: 66,797
Slogan: Strong and Bold

ST KILDA
2015 members (so far): 27,413
This time last year: 23,264
2014 members: 30,138
Slogan: TBC (The Saints will launch their membership campaign in March).

SYDNEY SWANS
2015 members (so far): 29,707
This time last year: 27,939
2014 members: 40,126
Slogan: Feel it in '15

WEST COAST
2015 members (so far): 50,665
This time last year: 44,097
2014 members: 58,529
Slogan: The West is Ours

WESTERN BULLDOGS
2015 members (so far): 21,666
This time last year: 21,896
2014 members: 31,814
Slogan: #gatherthepack

http://www.afl.com.au/news/2015-02-14/the-membership-race

[dwaino]

"made from brown and gold"

 

[Owl]

made from poo and pee

[Smokey]

It is a safe and sensible effort from the Blues, whose efforts in previous years have been among the more dubious, such as 'They Know We're Coming (2009)' and 'Can You Smell What The Blues Are Cooking? (2010). The Blues finished eighth that year, so whatever was on the stove at Visy Park wasn't all that flash.

 

[Mr Magic]

4th year in the comp and GWS is going backwards from a low membership base to start with..
Absolute money pit.

[No More]

GWS should be moved to Tasmania and be called the Tasmanian Giants instead

[Diocletian]

Great White Elephant could win 5 consecutive flags and people up there still wouldn't give a stuff.

[Phil Mrakov]

Look out we are creeping up on the hawks , andy newbolt to dip into his pockets again



Are you telling me this guy only holds 1 family membership ? 

[one-eyed]

As of 16/02/2015

56,787

[one-eyed]

As of 17/02/2015

57,266

[potsclub]

I have seen all over the paper and website that if you sign up before a certain date it will be 2014 prices instead of 2015.
Does any one know the price hike?