Author Topic: AFLW thread  (Read 1804 times)

tony_montana

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Re: AFLW thread
« Reply #30 on: April 06, 2017, 07:25:27 AM »
Instead of heresay and a broad statement in the news, I'd like to see see some cold hard facts and figures. 18 months ago they were way behind. There would be a spike now bc of the novelty factor, but once that wears off I stand by my statement that i cant ever see football getting anywhere near, soccer, netball and basketball in junior girls participation numbers
« Last Edit: April 06, 2017, 07:45:13 AM by tony_montana »

Offline mightytiges

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Re: AFLW thread
« Reply #31 on: April 07, 2017, 11:21:17 PM »
Instead of heresay and a broad statement in the news, I'd like to see see some cold hard facts and figures. 18 months ago they were way behind. There would be a spike now bc of the novelty factor, but once that wears off I stand by my statement that i cant ever see football getting anywhere near, soccer, netball and basketball in junior girls participation numbers
Girl participation numbers aren't that high compared to boys (except for netball). Soccer's huge growth has been more with boys.

The participation numbers for girls (organised sport outside of school hours) - Jan 2016:

Swimming      710k
Netball           324k
Dancing (rec) 308k
Gymnastics   264k
Soccer          136k
Athletics        112k
Basketball     111k
Tennis           108k
Dance Sport    86k
Aussie Rules    45k

Children in total out of interest:

Swimming    1,379k
Soccer            674k
Aussie Rules    366k 

(ahead of Netball, Basketball, Cricket)

https://www.clearinghouseforsport.gov.au/__data/assets/pdf_file/0011/735239/34648_AusPlay_summary_report_accessible2.pdf


So if the AFLW can lead to more girls joining clubs and playing Aussie Rules then it may push girl participation numbers to not far behind sports like Soccer and Basketball. Netball is far ahead the No.1 girls team sport but more girls playing Aussie Rules should mean Aussie Rules will continue to have higher total (boys+girls) numbers than Netball.

ps. The main thing is kids play sport btw and IMHO try playing as many different sports as possible. I know I played Cricket (summer) & Soccer (winter) on Saturday morning before heading off to watch the footy (all games were 2pm start in the 80s :oldguy ). That was followed by kick-to-kick on the ground and a kick in the backyard or local park on Sunday. The good thing about the AFLW is it doesn't necessarily prevent even professional sportswomen from playing professional soccer, basketball, netball, cricket, etc as well.     
All you touch and all you see is all your life will ever be - Pink Floyd

Offline one-eyed

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Re: AFLW thread
« Reply #32 on: April 14, 2017, 05:55:57 PM »
'AFLW a hit with fans, corporates - but real test begins in season two'

By Arvind Hickman
adspace.com.au
11 April 2017


The inaugural AFLW season has exceeded the expectations of sports sponsorship agents and the competition's official broadcaster, but the real test will now be sustaining first season momentum to grow the game.

The competition produced average crowds of 7,000 and free-to-air viewership on par with the bigger WBBL games.

In the first weekend, the four games broadcast had a national reach of 2.6 million viewers, with the match between Carlton and Collingwood attracting an average metro audience of 593,000. The first game of the season was so popular that fans were locked out after the 24,000 seat Ikon Park reached capacity well before kick off.

Ratings on Seven's coverage fell away in subsequent weeks but still maintained a metro average of just above 270,000 over eight games, fuelled by strong interest in Melbourne (accounting for an average of 211,000).

Fox Sports attracted an average of 64,040 across its 25 games. The grand final between eventual champions Adelaide and Brisbane attracted a metro audience of 360,000.

Seven's network director of sports sales Patrick Moloughney recently told AdNews interest in the women’s game has even given the code more talkability and a longer lead in period to engage the corporate sector in the lead up to the men's footy season.

Moloughney adds that the women's game has not only attracted new fans, but also brought new brands to the sport.

Exceeded expectations


Gemba Goup head of strategy for Asia-Pacific, Craig Roberts, tells AdNews the level of interest, media coverage and positivity around the AFLW certainly exceeded his expectations.

“Whether or not it’s bringing significant new sponsorship money into the industry just yet, brands have certainly been willing to align with the AFLW at both League and club level,” he says

“For a new competition, it’s difficult to know what success really looks like and the real test will be sustaining momentum into future seasons. But overall, the attendances and ratings have been similar to the WBBL in its launch season.”

That said, Roberts points out that in reality the AFLW is not a mass reach proposition in the way the traditional, established sports properties are.

“But it’s an opportunity for some brands that might not typically be associated with sport, or men’s sport in particular, to align their brands with sport and tap into the passionate audiences that sport brings,” he adds.

“There’s also positive sentiment around being early backers and supporters of elite women’s sport, so for brands like NAB who took a bit of a risk in sponsoring a new property, they can use AFLW to help position themselves as innovators and active supporters of female athletes and competitions. This in turn helps to build their corporate social responsibility footprint as underwriters of a new national competition.”


A 'watershed' year


In a comment piece for AdNews today, The Bastion Collective CEO Jack Watts believes the past year has been a watershed moment for women's sport and “savvy sponsors” are now expanding their remit to include women's teams as well as men.

Aside from NAB, Holden sponsors both Collingwood teams and Visy and Hyundai sponsor both Carlton teams.

“Women’s sport is also attracting new sponsors, including blue-chip companies such as Priceline (AFL), Nissan (grassroots netball league), and Suncorp (Suncorp Super Netball league),” Watts adds.

Then there's the likes of global insurer Aon, which has signed on as a shirt sponsor of women's rugby and as a naming sponsor of a new universities competition while Rebel has heavily backed women's Big Bash League.

“Over the next three years, we will see the industry consolidate as it continues its upward trajectory,” adds Watts, who's firm helps brands plan and execute sports sponsorship.

“With major sponsors on board and multi-year broadcasting deals in place, women’s sport will go from strength to strength. My tip for big brands wanting to invest is women’s sport grassroots leagues – this is the major growth opportunity for 2017-18.”


An 'arms race'


Although the AFLW had a great opening season, the code won't have it its own way. More than 100,000 attended the second season of the Women’s Big Bash League, with another 1.5 million watching online.

While for the first round of the Suncorp Super Netball, 19,559 spectators were in attendance and 850,000 watched all four games at peak viewership.

“Our research shows that interest in the AFLW overall is in line with the other major national women’s competitions – netball and cricket. Interest in AFLW is higher than in the W-League soccer and the WNBL basketball league,” Roberts points out.

“Among AFL fanatics, about 38% are very interested in the AFLW. and I’m sure the AFL will be hoping that more of their core fan base convert their interest across to the women’s competition next year.

The real test will come in the second season to see if the AFLW can maintain or broaden interest levels or whether it will drop away as the novelty factor wears off.

This will require an investment in female talent pathways to improve the depth and quality of the game.

“It’s created a bit of an arms race and a battle for talent for elite female athletes. And it’s brought a lot of attention to women’s sport more broadly which can only help to grow the category.”

http://www.adnews.com.au/news/aflw-a-hit-with-fans-corporates-but-real-test-begins-in-season-two#jWZCuMgh7dCV3u2q.99

Offline one-eyed

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Re: AFLW thread
« Reply #33 on: February 02, 2018, 03:59:54 PM »
THE PRIZE at stake in the NAB AFLW is more than a cup; it's the hearts and minds of the code's newest fan base – five to 12-year-old girls.

And that's why so many are keen to breath in the fresh AFLW air.

One of those waiting in the wings is Richmond. The Tigers have got a license, but have to bide their time until 2020.

President Peggy O'Neal concedes there's been a lot of jostling among clubs.

"We wanted a women's team from the start," O'Neal told AFL.com.au.

"The mood around the table was, we all want a team right now," she added when reflecting on the conversation among club presidents.

"It was very competitive and we were all thinking why not us?"

And for O'Neal, forced to deal with premiership player Nathan Broad's social media antics in the wake of the Grand Final, having more woman at the club can only help the Tigers' culture evolve.

"Having more woman around the place makes it a better place to come to work," she said.

http://www.afl.com.au/news/2018-02-02/aflw-prize-more-than-the-premiership-cup

Offline Chuck17

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Re: AFLW thread
« Reply #34 on: February 02, 2018, 04:47:14 PM »
Just quietly i wish there was a filter button on the AFL site and media sites that could be pressed to filter out the AFLW articles.

Offline Diocletian

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Re: AFLW thread
« Reply #35 on: February 02, 2018, 11:30:17 PM »
22-14 in dry conditions, wow wee must have been an amazing defensive effort by both sides...... :clapping

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Offline Chuck17

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Re: AFLW thread
« Reply #36 on: February 03, 2018, 09:23:28 PM »
22-14 in dry conditions, wow wee must have been an amazing defensive effort by both sides...... :clapping

Well the free flowing scoring picked up in the Lions Crows game 31-19

Offline YellowandBlackBlood

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Re: AFLW thread
« Reply #37 on: February 04, 2018, 11:31:28 PM »
 :yawn
OER. Calling it as it is since 2004.

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Re: AFLW thread
« Reply #38 on: February 05, 2018, 12:23:46 AM »
It's early days. They ought to play it mid week then they'd get a TV audience if it's mid afl season

Because people enjoy watching awkward bodies, cumbersomely lumbering after a competitive ball at local division, under 14 level?

Throw in identity politics as the catalyst and to detract from the lack of talent and natural ability and they won't be able to denounce the concept in any way, shape or manner.

It's hilarious. 😂
Caracella and Balmey.

Offline cub

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Re: AFLW thread
« Reply #39 on: February 05, 2018, 07:22:01 AM »
Just quietly i wish there was a filter button on the AFL site and media sites that could be pressed to filter out the AFLW articles.
This
Never seen something so lame get so much exposure

Offline one-eyed

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Re: AFLW thread
« Reply #40 on: February 07, 2018, 07:05:54 PM »
THE AFL has sent an extraordinary memo, calling for AFLW coaches to adjust their tactics this weekend in order to reduce congestion.

Foxfooty.com.au has obtained the memo, which was sent by AFL football operations boss Steve Hocking to the eight clubs with AFLW teams, that asks for coaches to instruct less players to surround stoppages in Round 2.


https://www.foxsports.com.au/afl/jess-wuetschner-slams-afl-memo-calling-for-aflw-coaches-to-adjust-tactics-to-reduce-congestion/news-story/4bce24d5624c10bf0b99d34062f10ab0

Offline Diocletian

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Re: AFLW thread
« Reply #41 on: February 18, 2018, 04:37:30 PM »
Heh...



If you disagree with a fanatic, they will automatically assume you are a competing flavor of fanatic.

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Offline one-eyed

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Re: AFLW thread
« Reply #42 on: February 19, 2018, 07:33:21 PM »