Richmond is pleased to announce Jim Beam as the Club’s new Official Spirit Partner.
The two-year partnership will see Jim Beam represented across match days, digital content and social activity, in-store, online, and on-premise venues.
Jim Beam, the world’s number one bourbon, will support Richmond’s AFL and AFL Women’s teams as part of the partnership. Their Australian sports strategy will also see them partner with various other clubs across major codes.
Throughout the partnership, Jim Beam will continue its ongoing commitment to promoting the responsible consumption of alcohol, leveraging the Club and players to deliver this message.
https://www.richmondfc.com.au/news/1161751/richmond-partners-with-jim-beam
