It's a 5-year sponsorship.
Tigers partner with KFCRichmond is excited to welcome KFC Australia as a new Official Partner of the Club’s AFL and AFLW teams.
The five-year partnership, through to at least the end of the 2027 season, will see KFC’s logo appear on the AFL playing shorts and the top of the back of guernsey.
KFC are excited to be partnering with Richmond and look forward to celebrating the Club’s achievements alongside fans on game day, whether in the crowd or watching from home.
The iconic KFC brand will be prominent across Richmond matchdays and training sessions across the AFL and AFLW programs, building strong integration across the Club.
Richmond CEO Brendon Gale said the Club was delighted to have KFC on board for the next five years.
“We are delighted to have secured a long-term partnership with a well-known brand like KFC,” he said.
“It is fantastic to have KFC supporting our AFL and AFLW teams as we embark upon an exciting period for the Tiger Army and our football programs.
“We welcome KFC to the Richmond family and look forward to strengthening this partnership and building a recognisable affiliation across the next five years.”
Sally Spriggs, CMO at KFC Australia, commented: "As we near the 2023 season kick-off, KFC are thrilled to strengthen our support of footy by partnering with Richmond Football Club.
"It’s no secret that footy fans love the Colonel's treats, so we couldn’t think of a better opportunity to combine the two. Richmond is a club with a friendly and active following who does great things both on and off the field. We're excited to support the Tigers across this multi-year partnership and can’t wait to celebrate the Club’s accomplishments together with fans.”
Richmond will debut its new KFC branding across its traditional Yellow and Black playing kit when the Club hosts Carlton at the MCG in the AFL season opener on March 16.
https://www.richmondfc.com.au/news/1262716
