Coach Adem Yze [merged]

[one-eyed]

Adem Yze: I don't need an aura to be Richmond coach

Sayantan Guha
Sporting News
12 March 2025

Richmond coach Adem Yze has dismissed suggestions that he lacks the presence required for the role, insisting that his approach is built on clarity and connection rather than theatrics.

Former Port Adelaide premiership player Kane Cornes recently criticised Yze, claiming he had “no oomph and no aura” as a coach.

However, Yze, now in his second season at the helm, sees no issue with his style.

“I’m a people person. I could go and have a coffee with him. But it’s not about me,” Yze told The Herald Sun ahead of Richmond’s season opener against Carlton.

“I don’t need an aura when I talk to our players. I want our players to understand this is the way we play, this is our standards, this is where we need our footy club to get to.”

Cornes' remarks stemmed from a club-released video showing Yze addressing his players, which the Tigers coach insists was a controlled representation of his actual style.

“We put that content out. We’re trying to give our supporters (a chance) to feel like they’re coming on the ride with us,” he explained.

“You want them to come on a journey. But in saying that, when you’ve got a microphone on, you do know what you’re saying and you’ve got to be careful what terminology you’re using.

“I swear a lot, and in that, I didn’t. All those things. It’s not that it’s fake, but a lot of it isn’t purely exactly who I am. It’s tempered and it’s measured.”

This isn’t the first time Yze has been in Cornes’ crosshairs. Midway through 2024, the media pundit labelled him a “cheerleader” for celebrating on the bench with players during matches.

Yze admitted that, for a brief period previously, he allowed the external noise to affect him.

“I did get caught halfway through last year, we’d lost a heap in a row and I think it might have been Kane (Cornes) said something about me barracking, and being a supporter,” he said.

“Someone sent it to me and I’ve gone out of my way not to listen … I used to as a line coach but now, if I get caught in all that I reckon I’d be pretty drained by the end of the year.”

https://www.sportingnews.com/au/afl/news/adem-yze-richmond-coach/9635860af773afd0ddabf767

[Hard Roar Tiger]

He’s had the “kiss of cornes” put on him.
Bookmark this and count how many times Cornes comments that he can’t coach. This will lead to a ripple across the media and by middle of year, the old let’s sack the coach will become the back page story.
Now he’s spot on but still…

[one-eyed]

New Richmond CEO comments on Yze’s apparent lack of aura

By Andrew Slevison
SEN
13 March 2025

Richmond’s Adem Yze has been criticised for lacking the aura required to be a successful AFL coach.

There has also been critique directed his way for being a “cheerleader” rather than a coach who has the presence to guide his players with assuredness and certainty.

Yze has already been defended by captain Toby Nankervis, who said the criticism was “unfair”, and now the club’s CEO Shane Dunne has also denied the insinuations.

Ahead of the Tigers’ Thursday night Round 1 clash with Carlton, Dunne firmly believes that Yze is confident in his own ability and comfortable in his role as the face of a rebuilding club.

“I haven’t read or heard it but I’ve certainly had plenty of people talk to me about aura,” Dunne said on SEN’s The Run Home.

“I was at a lunch today (Wednesday) and everyone was asking me about aura, so I better get my head around what aura is.

“From my perspective - and I sat in the team meeting (on Wednesday morning) - Adem has got a great presence in the room.

“The most important thing is he’s really articulate in the game plan and the players understand exactly what their roles are and what they need to do. He’s really confident in that.

“I’ve seen no issues with that at all. I think he’s in a really good position, he seems really comfortable having now had one season under his belt, he’s controlled the off-season.

“We couldn’t be more prepared for Round 1.”

https://www.sen.com.au/news/2025/03/12/new-richmond-ceo-comments-on-yzes-apparent-lack-of-aura

[Willy]

Hmm. Early days but I could be eating some words soon…

[TigerLand]

Aura Yzestralis