Time for hope
1:46:09 PM Fri 17 November, 2006
Jennifer Witham
Exclusive to afl.com.au
AFL players might only now be returning to the training track to start their long and arduous pre-season campaigns, but club membership staffs have been hard at work since even before the Grand Final, working on packages and messages to entice fans to join up again in 2007.
A spokesperson for Richmond - who has assigned young guns Brett Deledio, Nathan Foley, Andrew Raines, Richard Tambling, Dean Polo, Matthew White and Danny Meyer as the faces of the campaign - said research shows the club is lacking in members aged between 18 and 30.
The hope for the Tigers is that a campaign promoting the up-and-comers of the club, using the slogan The Tiger Movement: Experience Generation Next, will ultimately attract members between those ages.
Full article:
http://afl.com.au/default.asp?pg=news&spg=display&articleid=306830