I can't find this on the net so I've bought a copy and typed it out. Please then do not just cut and paste it to other sites -------------------------------------------------
Tigers, Blues may lose Easter fixture
By Greg Denham
The Australian, Friday 25 Jul 2008, Page 14
COLLINGWOOD and Geelong have joined forces in an attempt to hijack next year's Easter MCG blockbuster from Carlton and Richmond.
The Magpies and the Cats want the match, on the eve of Good Friday, to be an annual marquee event, and Collingwood president Eddie McGuire said the clash had the approval of the Seven Network, the AFL broadcaster.
While the Blues and the Tigers shared the Thursday spotlight this year for the first time, they are heading for a showdown against Collingwood and Geelong, who are united in putting their case to the AFL to grab the much sought-after fixture date.
The AFL will ultimately determine which two clubs play on Good Friday eve, but it is understood that Carlton and Richmond are angry at being challenged for the game after drawing an attendance of 72,552 in the opening round this season.
The fixture has been shared around the country by different clubs in recent seasons, but the Blues and the Tigers were of the understanding that they would again feature in the blockbuster after this year's success.
Collingwood last played on the Thursday against Brisbane in 2004. Over the next three seasons it was reserved for games between Brisbane and St Kilda.
The Magpies' lobby to play the competition's powerhouse club Geelong twice each year and starting on that Thursday, is gaining momentum with both clubs agreeing to heavily promote the Royal Children's Hospital Appeal.
An extension of the new-found rivalry between the two clubs will lead to a joint approach to the AFL by McGuire and Geelong chief executive Brian Cook after the pair negotiated details this week.
The Pies-Cats Easter concept was first put forward by long-standing Collingwood marketing manager David Emerson, following last year's preliminary final between the two clubs which attracted an MCG crowd bigger than the following weekend's grand final.
The round-nine Friday night clash between the two clubs this season at the MCG, a Collingwood home fixture, attracted 78,206.
Emerson yesterday said that McGuire had already started "talking'' to the AFL.
"We believe we should be playing twice each year, and we can make a massive event out of the Easter fixture,'' Emerson said.
Both Collingwood and Geelong yesterday said that it was likely that the two clubs would enter into an annual net-profit sharing arrangement from matches against each other.
The Pies this year have attracted 967,794 to their matches, at an average of almost 60,500, and slightly up on last year's figure at the corresponding time.
In 11 MCG games this season, Collingwood has achieved an average crowd of 66,800.
More people watch the Magpies on television than any other sporting club in the country with Collingwood games on free-to-air television averaging over one million viewers.