No, just distancing itself from its US parent who were bailed out by the fed govt over there, that a good way to create the impression that everything was hunky dory would be to announce a flash sponsorship deal with an AFL club. They didn't do that, and I would have thought the club would have got a bit nervous earlier than this and started looking elsewhere.
It's disappointing to see all their efforts go for nought. I would like to hear more answers than what's in the paper today of why they didn't go ahead with the deal. Was there some kind of in principle agreement that all involved had reached and AIG have now reneged? I think we're entitled to know more of what went on here. As someone on another forum has said, they've got some good advertising out of this and I agree with them. But not at our expense and I would like a bit more detail in what's actually happened here.
To know more detail would be good but honestly I think primarily it will be because of the world economy and financial crisis. The two big impacts on Australian companies in the last two months have been
1. The financial crisis which has resulted in a drying up of funds for companies to provide working capital for their business
2. The devaluation of the $A against most major currencies which has boosted the cost of imports up by at least 30%
If the situation doesn't improve soon company hedges will be used up and Australian companies will be forced to do two things
1. Increase selling price of goods into the Australian market
2. Implement cost cutting measures ie retrenchments
IMO this is going to get a lot uglier.