AFL clubs are moving towards not only having line coaches but also development coaches per line.
Senior coach: Damien Hardwick
Defensive team structure coach: Ross Smith Opposition Analyst: Wayne Campbell
?: Mark Williams (not sure what his specific role is?)
Backs: Line coach: Justin Leppitsch Development coach: ?
Midfielders: Line coach: Brendon Lade Development coach: ?
Forwards: Line coach: Danny Daly Development coach: ?
Ruck coach: Brendon Lade (doubling up)
If you think about the missing coaches and you assume an average salary of 100K and the overhead is about the same, thats around 600-800K extra we ought to be spending on the coaching dept maybe more. Its so much about the off field spend these days.
For example Collingwoods football spend in 2009 was $17M and 2010 $19M, their total revenue was $62M and $75M in 09 and 10 respectively
Some of that was extra trips to Arizona, I imagine they have a full list of coaches, I heard through the grapevine so no idea how reliable this is that they have a gym that is a hyperbaric chamber, where they can lower or raise oxygen levels.
Our revenues were $31M/2009 and $33M/2010. I couldn't see a football dept expenses line in the annual report but I think its safe to assume we have similar ratios of football dept spending to revenues.
Which is why I'm so impressed with Brendon Gale, he has hit the nail on the head with
1) Get a large membership
2) More members= more sponsorship
3) More sponsorship = bigger off field spend
4) bigger football spend = better results
I hope we have someone studying Geelong too, I suspect they have identified some pretty important undervalued characteristics at Geelong, that other teams have yet to focus on because they don't bottom out and yet they perform consistently well.