For me it's the coaching panel.
The biggest problem we have is being lazy. We don't want to do the hard work that makes you become a good side. That's what culture is for me. Look at how hard Hawthorn and Geelong work.
Another example is Port Adelaide. They were a basket case two years ago. They get a good, hard, no nonsense coach that makes them work hard and the rest falls into place. As a coach you must instill the want to do the hard things, being chasing, tacking and gut running.
The biggest mistake this club has done over the years is to try and teach our players to corral the player with the footy. All it does is teach our players to be lazy. If they are taught to run as hard as you can at all times to tackle the guy with the footy, we would be a lot better off. Grigg is the perfect example of this. He is happy to keep a couple of meters between himself and the man with the footy. It gives the time and space to be able to get rid of the footy. Attack the guy with the footy and it will give him less time to dispose of the footy but even less time to consider his options.
The same goes with playing off your opponent, it teaches our player not to want body contact. When they have the footy stand next to your opponent and don't give him an inch. How often do you see our player crash into their opponents before the first siren? Not often. We seem to really hate getting into a dog fight. When we are given space we look like world beaters but if the opposition put any real pressure on us we crumble like a biscuit..
It's time now to change things up. Stop trying to do what other clubs are doing and teach our young players that the only way you get a game for this club is if you do what the team expects. But before that Dimma has to weed out the older players that don't want to join in.
The best year of footy I remember is 1995 under Northey. We were so hungry we just chased and tackled until we got the footy and most of the time got the win. We weren't a side full of champions but we were a really hard working running side. A little like Port at the moment.
Culture at a club is how hard it wants to work.