Benny Gale said that $3 million figure is what the Bulldogs made last year from winning the flag. He said he expects ours to be north of that figure.
Safe bet you'd think.
Would honestly think double that figure, given our membership and supporter base and the success Dusty has had on top with the Brownlow.
Benny said we won't truly know the actual impact and figure until next year. All depends on what boost our membership tally gets.
Seriously
They've taken $6m in merchandise since the GF