Collywood just announced a $14m 7 year sponsorship deal with CGU.
Pricks.
7 years is a hell of a long time in sponsorship terms - to long IMHO. Especially if its a major sponsorship.
Is CGU there only major sponsor now? $2m per year doesn't sound as much as I thought they could get for their whole jumper sponsorship given how Eddie bleats about how much the Pies guernsey is worth and the agreement is signed just after they've just won a premiership. How much in total were Dick Smith and Luxbet paying us? I thought it was around $1.8m or something combined.
ps. I see in the link they've listed the Richards/Dyer trophy as one of their trophies won this year. I guess it's good in one way they still see us as well as Carlton and Essendon as their main rivals. It was only 4 years ago we were unbeaten against all three of the other "Big 4" clubs in one season .
No CGU is their joint major sponsrs with Emirates. Emirates is worth another $2 mil to them a year so that's $4mil in total. They have been in negotiations for some time from what I understand. Aussie Home Loans told them back in May/June that they wouldn't be continuing.
I don't think 7 years is too long especially as some clubs can't even crack $2mil for their majors. Remember the Bulldogs deal with Mission Foods is worth $1.5-$1.8mil a year and that's for jumper (back & front) and shorts
As for DS & Luxbet - your number is what I"ve heard too MT.
C'wood get the bigger $$ because they can offer more exposure wise - FTA coverage will do that
I'd be very happy with a 7yr deal for $14mil