A poster on PRE put forward the theory that the TAB is putting a lot of pressure on the AFL to do everything in its' power to ensure we get the wooden spoon, after paying out on us early, so they don't lose a shed-load of $$$. Some may argue that this is paranoid thinking.
It is paranoid and totally incorrect.
1 - It was Sportsbet. Not the TAB.
2 - It was a cheap marketing ploy that was worth a fortune more than what they paid out. They had prime news in all major media for a small outlay.
3 - The people they pay out early turn the money over anyhow at the sportsbook and they are a big chance of winning back there regardless. Not to mention the good will they get for doing it.
4 - It is a common method of advertising used in the UK, and mainly by Paddy Power, who happen to be major owner of sportsbet.
So yeah, basically put, the guy on PRE has NFI and should stick to footy.
And am I guessing? I work fulltime in the sportsbetting industry and personally know the owner of Sportsbet.