Tigers announce Clive Peeters partnershipThe Clive Peeters brand will appear on the shorts and tracksuits of players as well as supporting game day and non- game day branding and communications.
Clive Peeters is one of Australia’s leading electrical appliances and whitegoods retailers with 18 stores Australia-wide.
“This is a partnership between two national brands and we look forward to working with Clive Peeters and delivering them great value,” Richmond CEO Brendon Gale said.
“We anticipate this three-year deal to be the start of an enduring partnership and are excited by the prospect of driving some exciting outcomes for Clive Peeters. ”
Clive Peeters General Manager Nik Papa said he was keen for the sponsorship to go beyond traditional arrangements and that he wanted to add real value for Richmond members and supporters.
“We at Clive Peeters are very excited at the opportunity to sponsor Richmond for the next three years,” Papa said. “We very much look forward to the years ahead and right now at Clive Peeters - as it is with Richmond - there is a real buzz around the place.”
“Both businesses have much in common - new leadership, strengths to build upon and a commitment to continual improvement. It's an exciting time for all.”
The Tigers’ deal with Clive Peeters comes on the back of recent partnerships also announced with ME Bank, who secured naming rights to the club’s new training and administration base, and Signet who will appear on the sleeve of Richmond’s official media polo for the next three years.
http://www.richmondfc.com.au/news/newsarticle/tabid/6301/newsid/106960/default.aspx
