It was actually an early payout on the wooden spoon.
And it is so clever.
IT ISNT BLOWING UP IN THEIR FACES.
Its the cheapest advertising campaign possible. A very effective tool.
options
A) Spend 100s of Ks on advertising on radio, TV, newspapers etc etc
B) Or pay out early on richmond winning the spoon. Or this season Judd brownlow. If either dont actually occur, who cares, the publicity pays for what they pay out.
And you have to remember daniel, a large % of the clients are total stuffwits and just dump the money back anyhow on the races or whatever.
Not all customers are smart. It ends up costing them a lot less than the advertised payouts.
Sportsbet are owned by euro giant Paddy Power and have been using the early payout marketing tool successfully in the UK for many years.