AFL clubs 'win' in pokie reformJason Dowling
September 30, 2011MOST AFL clubs in Victoria are likely to be no worse off in terms of poker machine revenue even if Tasmanian MP Andrew Wilkie gets his way on a mandatory pre-commitment system, research shows.
A new structure for the poker machine industry in Victoria next year will mean hundreds of millions of dollars in revenue now directed towards Tabcorp and Tatts annually will instead be divided between the clubs and the state government.
Charles Livingstone, from Monash University, has modelled the likely impact of the changes on AFL club revenue and estimated a more than doubling of total annual revenue for AFL clubs in Victoria from poker machines after 2012.
All clubs except Richmond, which will have fewer machines, and the Kangaroos, which have none, are predicted to receive big increases. AFL boss Andrew Demetriou warned this week that clubs stood to lose 20 to 40 per cent of poker machine revenue from mandatory pre-commitment, forcing them to lift prices of memberships and admissions. But Dr Livingstone's calculations indicate that even with the maximum predicted reduction in revenue of 40 per cent, most clubs will still be way ahead because of their bigger slice of the revenue pie.
He said the big jump in revenue meant ''Victorian AFL clubs are likely to be in a very good position to absorb any revenue effects of the introduction of a pre-commitment system post-2014.'' Clubs and hotels also benefited by buying entitlements to operate poker machines in Victoria for the next decade at bargain-basement prices.
The AFL declined to comment yesterday when asked if clubs were being greedy by opposing measures aimed at reducing problem gambling when revenue was predicted to soar.
Collingwood president Eddie McGuire told Channel Nine last Friday that the proposed Wilkie changes threatened clubs.
''To suddenly out of nowhere, without any consultation, to have what looks like being a footy tax imposed is going to hit football clubs right between the eyes,'' he said.
Collingwood's revenue from poker machines is predicted to climb almost 33 per cent from 2012.
The club's chief executive, Gary Pert, said revenue projections varied widely.
''Depending on who you talk to you will get a different set of numbers, because that is all they are - forecasting of a completely different business model to what is currently in place,'' he said.
http://www.theage.com.au/victoria/afl-clubs-win-in-pokie-reform-20110929-1kzb2.html#ixzz1ZMLtHxYm