I don't subscribe to the theory that only professional designers/marketers, by virtue of their qualifications, can generate a satisfactory result.
Again I respectfully disagree. Easy to be critical of professionals because everyone has an opinion on art but I guarantee if it was left to amateurs it would be an unmitigated disaster. There is a heck of a lot that needs to be taken into consideration when creating an overall brand for a multi million dollar organisation.
Looks easy, I assure you it isn't.
I agree with what you say MM but to suggest only professionals can get it right is not true either. My suggestion was that the club could have done itself a favour and solicited input from it's supporter base before handing that over to the professionals for consideration/consolidation into a professional finished product. And remember that many of the supporters would also potentially have professional qualifications in the trade. I just know that in my trade some of the best suggestions as to layout, configuration and design of our software comes from those with the least skills in applying it and for the professional consultant whose task it is to come up with the finished product, it can be a gold mine of ideas unbounded by our professional barriers/prejudices.
I give you the current Club website as an example. I would stake my life on it that any number of supporters could have designed a far more functional and pleasing website than that one which was designed by current industry professionals.
The club is limited in it's control of the website's design due to it's affiliation with Telstra.
I'm looking forward to seeing the new product shortly and expect it to be a vast improvement.
Yes, but it was still designed by Telstra's web design professionals.
I agree with Smokey on this one. To get some of the old photos I have on my banner, I had the advantage of a collection of Tiger memorabilia and books from which I could scan from and as a long standing, passionate Tiger supporter I knew what to look for from our past successes and great moments which I believe a creative designer who is not a Tiger fan would find it difficult to pull off. I know MM that you are thinking along the lines of the old saying "A Camel is a Horse designed by Committee", but in this instance I can see what Smokey means, and that is all we would be doing as supporters, is providing ideas for the creative designer or in essence infusing the Tiger Passion into them, we would not be decision makers in the process by any means.
If we were, I have no doubt that our horse would have four humps.
